Yoke Mei Loo

Assistant Professor

MSc

Yoke Mei is an Assistant Professor in Business Management and the Industry Liaison for the SoSS, Malaysia Campus. She lectures on courses such as International Business, Innovation Management and Business Analysis and Consultancy. Yoke Mei is interested in exploring competitiveness of countries and how it affects business strategies.  She is passionate in mentoring for student competitions and has lead teams to win numerous awards and prizes.

Areas of interest

  • International competitiveness, strategy, China

Qualifications

MSc International Business Management

University of Nottingham, Malaysia Campus (2006 – 2007)

Bachelor of Art (Honours) International Business              

University of East London, United Kingdom (2002 – 2005)

Foundation of Business  HELP University College, Kuala Lumpur.   2001 – 2002

Background

Yoke Mei has vast experience in teaching and mentoring across different reputable universities around Malaysia.

Recent publications

View all publications on Research Portal External link