Marketing
Top Ranked Contemporary Marketing Degrees
Ranked 1st in Scotland and 4th in the UK, Marketing at Heriot-Watt’s Edinburgh Business School offers Masters degrees with a contemporary outlook as well as PhD and DBA research opportunities.
Be FutureMade in Marketing
Be FutureMade with marketing skills and knowledge essential for success in today’s global economy.
Carefully curated guest lectures and up-to-date industry case studies mean that teaching and course assessment reflect the latest marketing practice from leading organisations. Specialist courses address organisational challenges of sustainability, the application of marketing metrics and deriving benefits from digital technology.
Each programme offers cross-disciplinary course options to allow students to customise their learning journey to match their career aspirations.
Be FutureMade
Postgraduate Marketing degrees
Accreditation: Chartered Institute of Marketing
Graduate GatewayThe Chartered Institute of Marketing (CIM) provides accreditation for MSc International Marketing, MSc International Marketing with Consumer Psychology, MSc International Fashion Marketing, and MSc Digital Marketing through their Graduate Gateway.
Graduate Gateway
"'I absolutely loved my time here at Heriot-Watt and I am so grateful for what I have learnt and the people I have met here. The course has exceeded my expectations, providing me with a sound knowledge of the industry and interesting industry talks! Edinburgh is such an amazing city to live in as a student and I can’t wait to come back and visit. "
Venetia Fryzer
,
Fashion & Retail Analyst at EDITED
Learning direct from industry
Guest Lectures in Marketing
Examples of guest lectures and visits that our students have benefited from in the past year, offering chances to make connections and gain expertise from leading thinkers and doers from the markeitng industry.
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Sustainable Marketing
Students on the Sustainable Marketing course received guest lectures from Zero Waste Scotland and Egg Lighting.
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Issues and Trends in Tourism
In 2020, the Issues and Trends in Tourism course received a guest lecture from Tom Buncle former Chief Executive of the Scottish Tourist Board (now Visit Scotland) and CEO of Yellow Railroad international destination consultancy.
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Branding and Communication Guest Lectures
Our Branding and Communication course enjoyed a number of excellent guest lectures from Jaume Ferras, Global Brand Director at Edringtons; Lorraine Rotwell, European Marketing Director at Baxters Food Group and Anna Marie Taylor, Managing Director at Taylor communications.
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Zoe Wiszniewska - Paul Smith, London
Zoe is a graduate of Heriot-Watt University and spoke to MSc International Fashion Marketing students about her position as a women's wear designer with Paul Smith, London.
Array - Internship and Research Opportunities
Array is a leading retail merchandiser working with some of the world's leading beauty brands. They have offices in a number of locations, including Toronto and New York, and sponsor internship and research opportunities for selected MSc Marketing students.
Array
Marketing: expertise in research
Professor Marylyn Carrigan is an international expert in the field of ethical and sustainable consumption.
Professor Steven Carter a specialist in global marketing.
Professor Babak Taheri an international expert in tourism and leisure marketing.
Be FutureMade
Explore postgraduate subjects
Explore the range of subjects offered at postgraduate level by Edinburgh Business School online and on campus in Edinburgh, Dubai and Malaysia.
Postgraduate study-
Accounting
Professionally accredited postgraduate degrees in accounting.
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Business and Management
Career focused business degrees with the opportunity to specialise in a wide range of management subjects such as human resources, strategy and leadership.
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Economics
Apply economic understanding to the real world to help solve policy challenges and improve decision making, particularly in the fields of energy and finance.
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Finance
Enter the world of global finance and gain professional skills in our Bloomberg Finance Lab.
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Logistics and Operations
Professionally accredited postgraduate degrees in logistics, operations management and supply chain management.