Edinburgh Business School
UG Marketing EBS
Undergraduate

Marketing

We specialise in marketing with a global, digital and sustainable focus.

Heriot-Watt University's Edinburgh Business School was ranked as the number 1 place to study marketing in Scotland in the National Student Survey 2020.

Postgraduate study Marketing EBS

Be FutureMade in Marketing

Our MA (Hons) Marketing degree is fully accredited by the Chartered Institute of Marketing (CIM) and is taught by internationally esteemed faculty who draw on their own extensive industry experience and academic research to bring this fascinating subject to life.

An industry-focus underpins every part of this degree, ensuring your studies reflect current thinking and practices in professional marketing. Our courses feature an industry-linked project, assignments driven by industry case studies and guest lecturers from business leaders.

Be FutureMade

Undergraduate Marketing degrees

Learning direct from industry

Guest Lectures in Marketing

We invite business leaders to talk to our students and share the latest ideas from the marketing industry.

student testimonials
"Marketing Perspectives in second year was my first opportunity to work on a real life example of marketing related work and get a taste of what work may be like after leaving university. Heriot-Watt allowed me many opportunities I could not have otherwise experienced and has a strong, supportive network of students and staff "

Kieran Mooney, MA (Hons) International Business Management with Marketing ,
Global Operations Position Control Analyst at Morgan Stanley

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Data-Led Marketing with Bloomberg

Heriot-Watt University is a named Bloomberg Experiential Learning Partner (ELP), a programme designed by Bloomberg to recognise universities that are leaders in experiential learning. 

The Bloomberg facility at Heriot-Watt University is unique in Scotland and enables students from different disciplines of business to better understand different aspects of markets, business behaviours and economic trends.

The Bloomberg Finance Lab includes state-of-the-art Bloomberg Terminals, giving students a rare insight into the hustle and bustle of a virtual trading room, preparing them for many of the challenges found in the industry.

Explore undergraduate subjects

Explore the range of subjects offered at undergraduate level by Edinburgh Business School online and on campus in Edinburgh, Dubai and Malaysia.

Undergraduate study