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Key information

The Chartered Institute of Marketing (CIM) accredited MA (Hons) Marketing programme at Heriot-Watt University is designed to develop key knowledge and skills related to professional marketing practices.

UCAS code
Delivery type
Full Time
Degree qualification
Mode of delivery
4 years
Start date

Throughout our Marketing degree, your learning will focus on three central themes that we believe will be key for future marketing professionals:

  • Global marketing 

  • Digital marketing  

  • Sustainable marketing 

Our MA Marketing programme is taught by our internationally respected faculty, who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practices from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.

During this degree, you’ll develop knowledge, understanding, and subject skills related to the principles and practices of modern marketing. You’ll be prepared for employment in a variety of marketing careers and will have opportunities to develop links with industry. You’ll gain a strong background on marketing-related topics, including consumer behaviour, logistics and supply, marketing communications, marketing of SMEs, marketing strategy, purchasing and retail studies. Beyond subject-specific knowledge, you’ll develop personal abilities in teamwork, communication, and presentation.

Each specialist course included in the programme will equip you with highly employable expertise and skills in marketing, from fundamentals of marketing to global strategic marketing, consumer behaviour, and integrated marketing communications. You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll have the relevant knowledge and skills to thrive in both academic study and the professional practice of marketing.

Your student experience

Our programmes are informed by an Industry Advisory Board of business leaders who ensure our curriculum matches the needs of global employers.

The Edinburgh Business School approach ensures that an industry focus is built into every part of this degree so that your studies reflect the current thinking and practices of successful organisations and their leaders.

The industry experience and research expertise of our staff bring your teaching and learning to life with case study-driven assignments and applied group projects, complemented by guest lectures from industry leaders, CEOs and directors of national and multinational organisations.

Go Global

With Go Global, Heriot-Watt's global student programme, you can carry your studies to new places and experience new cultures, expanding your horizons on the way. You'll discover what it means to be a true global citizen and emerge prepared for wherever your career journey will take you.

Inter-Campus Transfer: Dubai

Discover new friends and places with an inter-campus transfer to Dubai.

Inter-Campus Transfer: Malaysia

Discover new friends and places with an inter-campus transfer to Malaysia.

Course content

September Intake - Edinburgh

In Year 1, you will study the established suite of courses form Edinburgh Business School's common first year and gain an understanding of important areas of modern business, including: Management, Accounting and Finance, Economics and Marketing.

As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.

Mandatory September

  • Management in a Global Context
  • Introduction to Marketing
  • Introduction to Accounting and Finance
  • Academic Skills

Mandatory January

  • Discovering Business
  • The Economy
  • Becoming a Professional

Fees and funding

ScotlandPaid by SAAS
England / Wales / N Ireland / Rep of Ireland£9,250
  • Status: Your residency status is usually defined as the country where you have been ordinarily resident for the three years before the start of your course.
  • International: 'International' includes applicants from European Union countries who do not hold Pre-Settled or Settled status in UK. (This does not include students from the Republic of Ireland - see above).

Scholarships and bursaries

Bursaries for students from England, Northern Ireland or Wales

In addition to government loans and grants towards the costs of fees and living costs, we are offering generous financial support to attract and support eligible undergraduate students from England, Northern Ireland or Wales:

  • Heriot-Watt University Bursary (up to £3,100 per year)
View details

Entry requirements

We have standard entry requirements for all of our courses that you will have to meet.

  • Highers AABB
  • A-Levels BBC - ABB (including at least one of: Accountancy, Business, Economics, Maths)
  • BTEC Extended Diploma DDM (Where BTEC is only qualification, business relevant is preferred.)
  • Int. Baccalaureate 29 points
  • SWAP BBB (Access to Humanities is recommended, other pathways considered on a case by case basis)
  • HNC B in graded unit (HNC Marketing Communications and HNC Business are recommended, but not essential)
  • HND BB in graded units (HND Business, or HND Marketing with HNC Marketing Communications or HND Advertising and PR with HNC Marketing and Communications are recommended, but not essential)

Minimum entry requirements*

  • Highers BBBC
  • A-Levels BCC - ABB
  • BTEC Extended Diploma MMM
  • Int. Baccalaureate not set
  • HNC BB in graded unit
  • HND BB in graded units

* Minimum: under our Fair Access Policy, we will relax our standard entry requirements for some Scottish students depending on their circumstances. Our minimum requirements will apply if you:

  • live in an area within the Scottish Index of Multiple Deprivation lowest 20% (SIMD20), or
  • are care experienced.

We can also make exceptions for some Scottish students with grades above minimum but below standard. Read more about our Minimum and standard entry requirements

Why Heriot-Watt

We're the top university in Scotland for graduate outcomes which means that more of our graduates are employed or in postgraduate education than any other institution in the country and we ranked 5th in the UK.

We're also rated number one in the UK for CEO or MD roles, meaning more of our graduates go on to become CEOs or MDs than any other university in the whole of the UK. On top of that, we have beautiful campuses, across the globe, so you'll get a truly international education. Our Edinburgh Campus is home to Oriam, Scotland's National Sports Performance Centre combined with plenty of wellbeing resources, prioritising fitness and mental health for all students. Our Global Research Institutes look at solving real world issues such as climate change and saving our oceans as well as working on the next medical technological breakthrough and the future of AI and robots.


We’re delighted that Edinburgh Business School has the highest percentage of graduates in the UK who are appointed to a CEO or MD role (Novuna Business Cash Flow, 2023). We’re also first in Scotland for graduate employability (Graduate Outcomes Survey 2023). Typical careers for Marketing graduates include marketing professionals, finance professionals, and business and public service professionals. 

Work and study

This is what our MA Marketing students are doing 15 months after graduating:
are working
are studying
are studying and working


The average salary of students 15 months after graduating
The average UK salary of students 15 months after graduating from a similar course

Potential career paths

  • Business and public service associate professionals
  • Finance professionals

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