Dr Stavroula Kalogeras
Dr Stavroula Kalogeras
Associate Professor, Marketing
Dr. Kalogeras has over 20 years of work experience in higher education across multiple countries and cultures. She is an interdisciplinary researcher and Scholar of Teaching and Learning (SoTL) who pioneered pedagogy in transmedia education. Her two books on pedagogical enhancement provide profound insight into higher education teaching strategies. Dr. Kalogeras is passionate about student engagement and uses design thinking, narrative instruction, and neuroscience to create engaging lessons to reach a new generation of learners who learn differently.
In addition to her roles within higher education, she is an accomplished researcher and entrepreneur with a unique focus on transmedia strategy. Her expertise in this area has allowed her to explore innovative ways to disseminate knowledge and engage with diverse audiences, transcending traditional boundaries. She is passionate about bridging the gap between research and practice and is committed to translating cutting-edge research into actionable insights and practical solutions ensuring that the knowledge generated within the academic sphere has a meaningful impact on society and industry. Dr. Kalogeras has mentored leaders from Google to General Electric in communication, public speaking, leadership, and storytelling strategies.
Skilled in leading and managing diverse teams of faculty and administrative staff, Dr. Kalogeras has a keen interest in purpose-driven organizations and conscious leadership. Dr. Kalogeras is passionate about people development and enjoys coaching young leaders and preparing them for their success.
Areas of interest
- Purpose Driven Brands, Marketing, Social Media, Transmedia Storytelling, Scholarship of Teaching and Learning
Qualifications
- Bachelor of Arts (B.A.) State University of New York, Plattsburgh, NY Communication (Mass Media)
- Master of Business Administration (M.B.A.), University of La Verne, California Telecommunications
- Postgraduate Certificate, The University of Hull, United Kingdom
- Research Doctorate of Philosophy (PhD), The University of Hull, United Kingdom
Dissertation: A Transmedia Storytelling Framework: Analyzing Processes and Impacts of Media/Marketing Convergence - Senior Fellow Higher Education Academy (SFHEA)
- Certified Digital Marketing Profession (CDMP) – Dual Certification, DMI and AMA
Background
- Associate Professor, Higher Colleges of Technology, Faculty of Business
- Visiting Associate Professor, Marketing, American University in Dubai, Faculty of Business
- Associate Professor, Marketing Communication, University of Plymouth, Faculty of Business
- Assistant Professor, University of La Salle, Faculty of Communication and Mass Media
- Group Director, Integrated Marketing Communication and Content Advising, Antenna Television
- Account Director, Client Services, Chiat Day Advertising
- Senior Manager, Promotion, DirecTV
- Manager, Content Licensing and Marketing, Paramount Pictures
- Coordinator, Affiliate Relations, E! Entertainment Television