
Dr Ross Curran
Assistant Professor
PhD.
Ross Curran is an Assistant Professor in the Edinburgh Business School at Heriot-Watt University Dubai Campus. His primary research interests focus on nonprofit marketing and volunteer management practices, as well as areas of authenticity and heritage in tourist consumption. His recent work is published in Tourism Management, Journal of Nonprofit and Voluntary Sector Quarterly, International Journal of Contemporary Hospitality Management, Administrative Sciences, and the Service Industries Journal. Currently, Ross is the Director of the International Business Management Suite of Programmes at the Dubai Campus.
Areas of interest
- Non-profit marketing and volunteer management, Authenticity and heritage in tourist consumption, Internationalizing the classroom through new learning approaches to enhance cross-cultural capabilities.
Qualifications
PhD (2017)
Background
‘Managing people who volunteer for your organisation can be a challenging undertaking. Research suggests organisations can leverage the power of their brand heritage to help engage and retain their best volunteers’.
Recent publications
Projects/Research showcase

AWARDS
2019, ‘The traditional marketplace: serious leisure and recommending authentic travel.’ With Baxter, I.W. et al. The Service Industries Journal, Vol 38, (15-16), pp. 1116-1132, 2018 [ABS 2/ABDC B].* Best Paper Award Winner
Received the ‘Entrepreneurship Thought Leader Award’ from the Lavin Centre of Entrepreneurship (SDSU) for contributions to the California Entrepreneurship Educators Conference.