Dr Ng Lai Hong
Associate Professor
PhD
Dr Ng Lai Hong is an Associate Professor in Marketing at the Edinburgh Business School, Heriot-Watt University. She has extensive experience in administration and teaching with a career that spans over 20 years across higher education institutions in Malaysia and UK. She received her Doctor of Philosophy (PhD) from Newcastle Business School at Northumbria University, UK in the year of 2006 – after completing her research in the area of Services Management and Marketing within 3 years. She also received the University’s ‘Best Doctoral Supervisor/Student Award’ in 2006. Her past research efforts have focused on services marketing, teaching and learning, virtual learning environment and student experience. She teaches marketing and management courses to both undergraduate and post-graduate students. She is motivated by the desire to improve students’ achievement via creating learners – students are not only taught what to learn but also facilitating them to discover how to learn.
Areas of interest
- Marketing, Services Marketing, Learning and Teaching, Virtual Learning, Student Experience, Higher Education
Qualifications
2003-2006 PhD in Marketing, Newcastle Business School, Northumbria University, UK.
1996-1997 MBA, University of Derby, UK.
1994 Advanced Diploma in Business Administration.
Background
She has over 20 years’ experience in Higher Education sector. Working with colleagues from different countries to design and deliver global experience for students.
Recent publications
Projects/Research showcase
AWARDS
Heriot-Watt University – Best Lecturer Award 2016/2017.