Dr Sunita Mathur


School of Social Sciences
Sunita Mathur


Dr Sunita teaches accounting and finance courses, and supervises master's and honours dissertations in accounting and finance.


Social accountability and business ethics, to make undergraduate students aware of accounting scandals in order to help them become ethical accounting professionals.

SMEs, sustainability, VAT (recently imposed in the UAE) and microfinance, to make students aware of topical environment issues.


At a conference facilitated by the International Society for Scientific Research and Development in Rome on 25-26 August, received a certificate of excellence for the category 'Best Presentation' for a paper entitled 'A study of Street Entrepreneurs serving in affluent metro locations and their hopes for the next generation.'

Presented a paper 'Street entrepreneurship – what’s in store for the second generation?' at the sixth International Conference on New Challenges in Management and Business conference in Dubai, 2017.

Reviews manuscripts for Journal of Global Entrepreneurship on a regular basis.

With respect to fellow teaching and learning scholarship development, participated in and contributed two chapters to a core textbook 'Contemporary Issues in Social Accounting', Goodfellow Publishers Ltd. UK, 2017.

Jointly authored a research paper with a senior professor at the University of Wollongong, Dubai on 'Internal Marketing in higher education context-towards a proposed new framework', which has been approved for publication by 'Internal Journal of Educational Management'- Emerald Publication-ABS ranking 1*

'Indian GAAP Vs IFRS: Comparability and Consistency' published in Proficient – International Refereed Journal of Management. Volume 6, 2014