Dr Shereen Nassar


Assistant Professor
School of Social Sciences
Shereen Nassar


Director of MSc Logistics and Supply Chain Management programmes

Teaching and related administration; scholarship activities; coordination of the MSc Logistics and Supply Chain Management Academic programmes.


Dr Shereen Nassar is an assistant professor in Logistics and Supply Chain Management. She joined Heriot-Watt University, Dubai in 2016. She is currently Director of the MSc Logistics and Supply Chain Management programmes. She started her new role in September 2019.

Dr Nassar completed her doctorate degree at Bath University in 2012, on the impact of advanced tracking technology such as radio frequency identification (RFID) in attaining sustainable supply chain competitive advantage.

Before her appointment at Heriot-Watt, she had two years of experience in a UAE higher education institution in which she was the director of both postgraduate and undergraduate programmes in Logistics and Supply Chain Management. In 2014, Dr Nassar was invited as a visiting scholar at the Logistics Research Centre at Heriot-Watt University, Edinburgh.

For nearly two years after completing her PhD, she worked at several well-regarded Egyptian academic institutions as an assistant professor in operations and supply chain management.


Supply chain visibility and advanced tracking technology; sustainability and the circular economy; supply chain risk management; digitisation and transformation management processes.


Nassar, S., Kandil, T., Kara, M. E. & Ghadge, A. (2019). Automotive recall risk: impact of buyer‒supplier relationship on supply chain social sustainability. International Journal of Productivity and Performance Management. (DOI: 10.1108/IJPPM-01-2019-0026).

Nassar, S. (2019) “Circular student feedback-response (CSFR) model for continuous development”, The proceeding of the Learning, Teaching and student Experience (LTSE) conference. Chartered Association of Business Schools (CABS), 14 – 15 May 2019, Manchester, UK.

Musendo, T., Nassar, S. (2019) “Effective Go to market strategy for Consumer-Packaged Goods in BoP market in South Africa” The proceeding of international conference on technology, innovation and sustainability in business management, 2nd May 2019, Middlesex University, Dubai, UAE.

Kandil, T., Nassar, S. & Taysir, M. (2019). ‘Blockchain Technology: A Review of the Contemporary Disruptive Business Applications’. In: SHI, N. (ed.) Architectures and Frameworks for Developing and Applying Blockchain Technology. Hershey, PA, USA: IGI Global.

Nassar, S. (2019). PANEL DISCUSSION: Fulfilment Mountaineering: Handling Major and Minor Demand Peaks, eComm MENA conference, 24 -25 April, Dubai.

Nassar, S. (2018) “A conceptual framework for circular fashion supply chain capabilities”, The proceeding of World Conference on Multidisciplinary Research & Innovation (WCMRI- 18), 29th – 30th December 2018, Dubai, UAE.

Nassar, S. (2018), ‘Sustainable Ports and Maritime Logistics’. In: Salama, M. (ed.) Principles Of Sustainable Project Management, Oxford: Goodfellow, (pp. 239-263).

Nassar, S. (2018), Real-Time Inventory Visibility: Is it a Myth or Achievable Reality?, Speaker at the eCOMM MENA conference, 24th April 2018, Dubai.

Nassar, S. and Kandil, T. (2017) “Disruptive innovation and equity finance of family businesses: The moderating role of CEO succession mechanism” The proceeding of the 24 th International Annual EurOMA Conference, 1 - 5 July 2017, Edinburgh, Scotland.

Nassar, S. (2017) “Enablers and challenges of UAE smart cities implementation model, Smart City Symposium, Britain and Northern Ireland, Programme for Science Collaboration, Masdar Institute Abu Dhabi.

Nassar, S. (2017) Guest Speaker, Centre of Pioneering for Research and Management Studies CPRMS, 7th October 2017, Dubai, UAE

Xu, T. and Nassar, S. (2016) ‘Supply chain information security: emerging challenges in the telecommunication industry’ In Anthony J. Masys, Exploring the Security Landscape: non-traditional security challenge, Switzerland, Springer. DOI: 10.1007/978-3-319-27914-5.

Kandil, T. and Nassar, S. (2016) ‘Virtual Shipping Entrepreneurial Leadership Styles (VSELS) in maritime and shipping industry’ In Graham, C., ‘Strategic Management and Leadership for Systems Development in Virtual Spaces. USA, IGI Global. DOI: 10.4018/978-1-4666-9688-4.

Chokalingam, A., Alam, M. R., Kumar, N., & Nassar, S. (2016). An Exploratory Study of Key Critical Success Factors (CSFs) for Consumer Buying Behavior for Grocery Products in United Arab Emirates (UAE). Gulf-Pacific Journal of Business Administration (GJBA), Vol (1), No. (1), pp. 20-31.

Alam, M. R., Nassar, S., Kumar, N., & Chokalingam, A. (2016). An Empirical Study of the Influence of Price, Quality and Convenience on Buying Intention towards Health Insurance in UAE, Gulf-Pacific Journal of Business Administration (GJBA), Vol (1), No. (2), pp. 109-125.

Nassar, S., (2016) ‘Do IT Logistics Impact on Buyer firm’s Operational Performance: Using Structural Equation Modeling, the proceeding of the 65th International Conference on Economics, Management and Social Study (ICEMSS), 6th-7th August 2016. Paris, France.

Nassar, S. (2016) ‘Port Environmentally Sustainable Social Responsibility and Operating Performance: Evidence from Dubai Port –UAE’, The proceedings of International conference on sustainable development and Arab economic security, Cairo, Egypt, 8th-10th May, 2016.

Nassar, S. (2016) Keynote Speaker and Guest, ISERD Conference-Meetings, 7th August 2016, Dubai, UAE.

Nassar, S. (2015)’Mediating the role of virtual supply chain integration in the effect of traceability on corporate social responsibility’ The proceedings of International Business Conference IBC: Diversity and Sustainability, 12-14 May 2015, Ajman University of sciences and Technology, UAE.