Dr Ross Curran


Assistant Professor
School of Social Sciences


Director of International Business Management Programme (postgraduate) 


Ross Curran is Assistant Professor in the School of Social Sciences at Heriot-Watt University, Dubai. His primary research interests focus on nonprofit marketing, volunteer management practices, and pedagogical approaches to delivering international entrepreneurship in the classroom.


Tourism marketing and management

Nonprofit sector marketing

International entrepreneurship



Journal Articles 

‘Self-expression and play: can religious tourism be hedonistic?’ With Lochrie, S. et al., Tourism Recreation Research, Vol 44, (1), pp 2-16, 2019. [ACBS 2].

‘A community of practice approach to teaching international entrepreneurship.’ With Musteen, M., Arroteia, N., Rippolles, M. and Blesa, A. Administrative Sciences, 8(56) 2018.

‘Servicescape and shopping value: the role of negotiation intention, social orientation, and recreational identity at the Istanbul Grand Bazaar, Turkey.’ With Yalinay, O. et al. Journal of Travel and Tourism Marketing, Vol 35(9), pp.1132-1144, 2018 [ABS 1].

‘The traditional marketplace: serious leisure and recommending authentic travel.’ With Baxter, I.W. et al. The Service Industries Journal, Vol 38, (15-16), pp. 1116-1132, 2018 [ABS 2/ABDC B].* Best Paper Award Winner 2019

‘Negotiation, bargaining, and discounts: generating WoM and local tourism development at the Tabriz bazaar, Iran’ With Thompson, J. et al. Research Note in Current Issues in Tourism Vol 21, (11), pp. 1207-1214, 2018 [ABS 2/ABDC A].

‘Corporate Social Responsibility: Reviewed, Rated, Revised’ With Farrington, T Gori, K Queenan, J, and O’Gorman, K. International Journal of Contemporary Hospitality Management. Vol. 29 (1), pp. 30-47, 2017 [ABS 3/ABDC A].

‘Travelling for Umrah: Destination attributes, destination image, and post-travel intentions’ With Gannon, M et al. The Service Industries Journal, Vol 37, (7-8), pp. 448-465, 2017 [ABS 2/ABDC B].

‘A Modern Day Panopticon: Using power and control theory to manage volunteer tourists in Bolivia’ With Thompson, J and O’Gorman, K. Tourism Perspectives Vol 22, 34-43, 2017 [ABS 2/ABDC B].

‘Nonprofit Brand Heritage: Its Ability to Influence Volunteer Retention, Engagement and Satisfaction’ With Taheri, B MacIntosh, R and O’Gorman, K. Nonprofit and Voluntary Sector Quarterly. Vol. 45 (6), pp. 1234-1257 [ABS 3/ABDC A].

‘Visitors’ engagement and authenticity: Japanese heritage consumption’ With Bryce, D O’Gorman, K and Taheri, B. Tourism Management Vol. 46, pp. 571- 581, 2015. [ABS 4/ABDC A].

‘Pro Poor Tourism in a First World Urban Setting: Case study of Glasgow Govan’ With Butler, R and O’Gorman, K International Journal of Tourism Research. Vol. 15, pp. 443-457, 2013.  [ABS 2 / ABDC A].

Conference papers

‘Unravelling the recognition of international opportunities through a Community of Practice in the classroom’ With Musteen, M., Blesa, A., Ripollés, M and Arroteia, N. Accepted for the RENT Conference, Toledo, Spain November 2018.

‘Activating the diaspora: Engagement and satisfaction amongst philanthropic transient volunteer tourists’ With Thompson, J., Gannon, M., Taheri, B. Academy of Marketing Tourism Marketing Special Interest Group, Heriot-Watt University, Edinburgh, 2017.

‘Plucky Amateurs: Constructing professionalism in organizations.’ With, MacIntosh, R., O’Gorman, K., Farrington, T., and Jack, G. Workshop on Organisational and Institutional Change, University of Edinburgh, UK. 2017.

‘Brand heritage and consumer-based model of authenticity in Japanese heritage sites’ With, Farrington, T. Taheri, B. and O’Gorman, K.   
14th International Colloquium on Nonprofit, Social, Arts and Heritage Marketing, At London Metropolitan University. UK.  2015.

‘Community Spirit: The role of communitas in engaging volunteers.’ With, Taheri, B and O’Gorman, K. The Association for Research on Nonprofit Organizations and Voluntary Action. International Conference, Chicago, United States of America, 2015.

‘New horizon towards consumer-based model of authenticity: The case of Japanese Heritage.’ With., Bryce, D., Taheri, B., and. O’Gorman, K. 47th Academy of Marketing Conference, Bournemouth University, Bournemouth, U.K. 2014.

‘In Search of Authenticity: The Case of Japanese Heritage’ With, Bryce, D., Taheri, B., and  O’Gorman, K.  Heritage, Tourism and Hospitality, International Conference 2014, Boğaziçi University, Istanbul, Turkey. 2014.

Academic book reviews

‘Commercial Nationalism and Tourism: Selling the National Story.’ Curran, R., Tourism Analysis, 23(2), pp. 443-444, 2018.

Book chapters

‘Global Board Games Project: A cross-border entrepreneurship experiential learning initiative’ With Arroteia, N., Blesa, A., Rippolles, M., and Musteen, M, In: Mulholland G., and Turner, J. (eds.) Enterprise Education in UK Higher Education: Challenges for Theory and Practice. (2018)

‘Not-For-Profit’, (2017), In: MacLaren, A., Farrington, T., and O’Gorman, K (eds), Marketing Perspectives.

‘Methods and Techniques for Qualitative Data Gathering’ With Ogharanduku, B., Jubb, D., Lochrie, S. and O’Gorman, K., In: O’Gorman K and Macintosh, R. (eds.), Research Methods for Accounting and Finance. (2016)

‘Branding and Brand Communications’, With Taheri, B., (2017), In: Bell, G and Taheri, B. (eds), Marketing Communications.

‘Business Organisations: The Internal Environment’, With McFarlane, J. (2016), In: Arshed, N. McFarlane, J. and MacIntosh, R (eds.), Enterprise and Its Business Environment.

‘Qualitative Data Gathering Techniques’, With Lochrie, S. and O’Gorman, K. (2015), In: O’Gorman, K. and MacIntosh, R. (eds.), Research Methods for Business & Management.

‘Qualitative Research Methods’, With Lochrie, S. and O’Gorman, K. (2014), In:   O’Gorman K and MacIntosh, R. (eds.), Business Research Methods.