Syed Andrabi

Assistant Professor
Textiles and Design
Syed Andrabi


At Heriot-Watt University, Syed teaches design research, design thinking, editorial design, typography, motion graphics, film editing, branding, advertising, UI/UX design, and information visualisation to undergraduate and postgraduate students.

With more than eighteen years of experience, he has worked with leading design studios and branding agencies in the UK, India, and the MENA region. His expertise ranges from design strategy to consultancy and curation, reflecting a diverse and comprehensive skill set.


Academic Leadership and Affiliations:

  • Programme Director of Communication Design.
  • Member of Academic Integrity Group
  • In addition to teaching, his responsibilities include curriculum development and the creation of a broad portfolio of cutting-edge experimental/ immersive work in digital and print media


  • Doctorate in Design – 2024, University of Hertfordshire
  • PGCert TLHE – 2019, University of Central Lancashire
  • PgDip Art Education – 2014, University of the West of Scotland
  • MA Graphic Design – 2012, University of Hertfordshire
  • Bachelor of Fine Arts – 2001, University of Kashmir
  • Certificate IV in TAE – 2012
  • Certificate IV in Design – 2010

Syed's research considers the relationship between pictograms and the representation of abstract concepts. He is the creator of PCSoRT: Pictogram Communication System of Religious Tolerance—a computer-mediated pictogram communication system that can serve as a tool to promote religious tolerance on social networking sites. 


Some of his research is catalogued at: