Ashima Dhawan

Section
Dubai
Department
Textiles and Design
Ashima Dhawan

About

Ashima serves as the Programme Director of Studies for Fashion Branding and Promotion and as a Professor of Creative Industries Management at Heriot-Watt University Dubai’s School of Textile & Design.

Ashima leads undergraduate and postgraduate courses in design thinking, innovation, strategy, design research, and branding and marketing, nurturing creative minds and driving innovative thinking.

Ashima is dedicated to empowering students to explore new horizons and build a solid foundation in these key areas of design and strategy.

Biography

Academic Leadership and Affiliations:

  • Programme Director of Studies (PDoS) for Fashion Branding and Promotion
  • School’s Representative for Inclusion and Diversity

Qualifications:

  • Advanced Certification in Design Thinking and Innovation
    London Business School
    Feb 2022 - Mar 2022
  • Masters in Commerce (M.Com), Spcl. International Marketing Management
    Savitribai Phule Pune University, India
    2012 – 2015
  • PG Diploma in Design Management
    MAEER’s MIT Institute of Design, India
    2008 – 2010
  • Bachelor’s of Commerce (B.Com), Spcl. International Marketing Management
    St. Mira’s College for Girls, India
    2005 – 2008
  • Diploma in Mass Communication
    New Media Institute of Mass Communication (NMIMC), India
    2005 - 2007
Research

Ashima’s doctoral journey in ongoing and focusses on Design Sprints and Agile Ethnography Frameworks for Start Ups.