Ashima Dhawan

Section
Dubai
Department
Textiles and Design
Ashima Dhawan

About

Ashima Dhawan is the Program Director of Studies for Fashion Branding and Promotion as well as the Professor for Creative Industries Management at Heriot Watt University’s School of Textile and Design (SoTD).

She is engaged with delivering Undergraduate and Postgraduate courses related to Design Thinking, Innovation, Strategy, Design Research, and Branding & Marketing

Biography

Academic Leadership and Affiliations:

  • Program Director of Studies (PDoS) for Fashion Branding and Promotion
  • School’s Representative for Inclusion and Diversity

Qualifications:

  • Advanced Certification in Design Thinking and Innovation
    London Business School
    Feb 2022 - Mar 2022
  • Masters in Commerce (M.Com), Spcl. International Marketing Management
    Savitribai Phule Pune University, India
    2012 – 2015
  • PG Diploma in Design Management
    MAEER’s MIT Institute of Design, India
    2008 – 2010
  • Bachelor’s of Commerce (B.Com), Spcl. International Marketing Management
    St. Mira’s College for Girls, India
    2005 – 2008
  • Diploma in Mass Communication
    New Media Institute of Mass Communication (NMIMC), India
    2005 - 2007
Research

Ashima’s doctoral journey in ongoing and focusses on Design Sprints and Agile Ethnography Frameworks for Start Ups.