Anton Storey

MA, PGCAP, FHEA

Role
External Relations Director
Section
Dubai
Department
Textiles and Design
Anton Storey

About

Anton has served as the Programme Director for the BA Hons Fashion programme at Heriot-Watt University Dubai and now contributes as the External Relations Director for Industry and Research Enterprise at the School of Textiles and Design. He’s also a founding member of the external engagement committee for the Heriot-Watt University Dubai Campus.

Anton’s teaching focuses on the integrated aspects of research and design technology through communication design, fashion promotion, and spatial design. He’s also been an external examiner and lead chair of accreditation for international programmes and governmental educational bodies.

Anton is a Board Member for Prototypes for Humanity in Design & Education, showcasing his dedication to academic excellence and nurturing strong industry connections that enrich the student experience.

Biography

Academic Leadership and Affiliations:

  • External Relations Director
  • FHEA
  • Board Member Prototypes for Humanity – Design & Education

Qualifications:

  • Heriot-Watt University – PG CERT in Academic Practice, 2012
  • Domus Academy, Milan – MA Fashion, 2003
  • Liverpool John Moores University – BA Fashion, 2001
Research

Anton Storey’s research is rooted in exploring human-computer interaction within virtual environments and metaverse systems. He delves into how semiotic theories of signs and symbols can shape innovative interaction paradigms suited for these digital worlds.

Focusing on the transformative potential of semiotic abstractions, Anton investigates how they can enhance usability, appeal, comprehension, and accessibility in virtual spaces that lack real-world affordances. His previous research involved analysing existing literature to build conceptual frameworks that integrate semiotics into next-generation experiential platforms within the metaverse.

Anton is dedicated to developing broadly applicable guidelines for semiotics-driven user experience design, aiming to make mixed-reality ecosystems more intuitive and meaningful. His work seeks to empower diverse participation across social, creative, educational, and e-commerce domains.

Publications

Enhancing User Experience in the Metaverse: Exploring Abstract User Design Semiotics and its Impact on Communication Culture. Commit 24 Conference. Portugal May, 2024