Anton Storey


External Relations Director
Textiles and Design
Anton Storey


Anton has worked as Programme Director for the BA hons Fashion programme at Heriot-Watt University Dubai and is now working as External Relations Director for industry and research enterprise on behalf of the School of Textiles and Design Dubai, as well as being a founding member of the external engagement committee for Heriot-Watt University Dubai Campus.

His teaching mainly focuses on all aspects of integrated research and design technology through communication design, fashion promotion as well as spatial design. He has also worked as an external examiner and lead chair of accreditation for international programmes and governmental educational bodies, including Board Member for Prototypes for Humanity in Design & Education.


Academic Leadership and Affiliations:

  • External Relations Director
  • FHEA
  • Board Member Prototypes for Humanity – Design & Education


  • Heriot-Watt University – PG CERT in Academic Practice, 2012
  • Domus Academy, Milan – MA Fashion, 2003
  • Liverpool John Moores University – BA Fashion, 2001

Anton Storey’s research interests are centered on the design and experience of human-computer interaction for virtual environments and metaverse systems. He focuses on adapting semiotic theories of signs and symbols to develop novel interaction paradigms suited to these worlds.

Anton is specifically interested in the potential for semiotic abstractions to enhance usability, appeal, comprehension, and accessibility in virtual interaction spaces that lack real-world affordances. His past work has involved reviewing literature with a view to building conceptual frameworks that propose the integration of semiotics into next-generation experiential platforms enabled by metaverse contexts.

Anton aims to formulate widely applicable guidelines for semiotics-driven user experience design that can make emergent mixed reality ecosystems more intuitive and impactful for diverse participation across social, creative, educational, and e-commerce domains.


Enhancing User Experience in the Metaverse: Exploring Abstract User Design Semiotics and its Impact on Communication Culture. Commit 24 Conference. Portugal May, 2024