Key information
Edinburgh Business School ranked 1st in Scotland and 4th in UK for marketing in the National Student Survey 2020. Our degree is characterised by three themes which will prepare you for a marketing career of the future - global, digital and sustainable.
- Level
- Undergraduate
- Delivery type
- Full Time
- Degree qualification
- MA
- Mode of delivery
- On-Campus
- Duration
- 4 years
- Location
- Dubai
- Start date
- September, January
The Chartered Marketing (CIM) accredited MA (Hons) Marketing degree at Heriot-Watt University's Edinburgh Business School is designed to equip you with the knowledge and skills that you?ll need to thrive in both academic study and professional practice in the exciting and dynamic field of marketing.
Your learning will focus on three central themes that we believe will be key for future marketing professionals:
- Global marketing
- Digital marketing
- Sustainable marketing
The programme is led by our internationally respected faculty, known to bring marketing theory to life by drawing on their own research and industry experience, while also sharing best practice from business case studies. This approach ensures that everything learnt reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.
Your student experience
We have designed the MA Marketing at Edinburgh Business School with your future marketing or business career in mind. Our degree features several innovative marketing courses that tackle topics and trends faced by marketing professionals right now as well as prepare you for future challenges.
"Contemporary subjects such as responsible marketing, marketing insights, and data analytics for marketing are taught alongside core marketing essentials such as branding and consumer behaviour, intrinsic to the learning of any professional marketer.
"When I teach responsible marketing I draw on my global research into marketing and sustainability. I will be looking forward to talking with you about the complexities and tensions that businesses and consumers face as they navigate challenges such as climate change, digital landscapes and fast-evolving business models.
"My approach is to help you understand the importance of this topic, whilst equipping you with the practical skills to deliver responsible marketing in practice.
Marylyn Carrigan, Professor of Marketing and Sustainability
Go Global
With Go Global, Heriot-Watt's global student programme, you can carry your studies to new places and experience new cultures, expanding your horizons on the way. You'll discover what it means to be a true global citizen and emerge prepared for wherever your career journey will take you.
Inter-Campus Transfer: Malaysia
Inter-Campus Transfer: United Kingdom
Course content
September Intake - Dubai
In Year 1 students can learn from an established suite of courses at Edinburgh Business School's common first year and gain an understanding into important areas of modern business, including: Management, Accounting and Finance, Economics and Marketing.
Mandatory September
- Management in a Global Context
- Introduction to Accounting and Finance
- Introduction to Marketing
- Academic Skills
Mandatory January
- Discovering Business
- The Economy
- Becoming a Professional
January Intake - Dubai
In Year 1 students can learn from an established suite of courses at Edinburgh Business School's common first year and gain an understanding into important areas of modern business, including: Management, Accounting and Finance, Economics and Marketing.
Mandatory January
- Discovering Business
- The Economy
- Becoming a Professional
Mandatory May
- Management in a Global Context
- Introduction to Marketing
- Introduction to Accounting and Finance
- Academic Skills
Fees and funding
AED 68,686 per year
- All tuition fees inclusive of VAT.
Additional information
See our range of degree entry, undergraduate, postgraduate taught and PhD scholarships and discounts.
Entry requirements
We have standard entry requirements for all of our courses that you will have to meet.
Our normal entry criteria are listed below. However, please note that the final decision remains at the discretion of the course director after evaluating scores of individual relevant subjects.
Students who are eligible to be admitted directly into second year can choose to join the first year, where available. Similarly, students who are eligible to be admitted into the Advanced DEP programme can choose to join the DEP programme instead.
- GCE A-Level - CCD (or BBBB at AS Level)
- CBSE/Other Indian Boards – 65%
- American High School Diploma/SABIS - 70% + SAT I – 1000 (500 English + 500 Math)
- Tawjihiyya - 80% or Elite/Advance - 75% + EmSAT (English 1400 and Math 700)
- International Baccalaureate Diploma Programme - 24 points (3 HL and 3 SL)
- BTEC Level 3 Ext Diploma - MMM
- African WAEC/NECO/WASSCE - B2
- FBISE or grade 12 equivalent - 70%
- Russian/Kazakhstan (Attestat) - Grades of 5 in every subject + IELTS 6.0
- French Baccalaureate - 13/20 + IELTS 6.0
- Lebanese Baccalaureate - 80% or 13/20 + IELTS 6.0
- Foundation year - Successful completion of HWU Entry Programme (Management) with CCCC.
- Compulsory subjects to include English.
To find out more about the specific entry requirements for your country, please refer to our International Entry Requirements.
To find out about the entry requirements for this programme, please send an email to dubaienquiries@hw.ac.uk
Why Heriot-Watt
We're the top university in Scotland for graduate outcomes which means that more of our graduates are employed or in postgraduate education than any other institution in the country and we ranked 5th in the UK.
We're also rated number one in the UK for CEO or MD roles, meaning more of our graduates go on to become CEOs or MDs than any other university in the whole of the UK. On top of that, we have beautiful campuses, across the globe, so you'll get a truly international education. Our Edinburgh Campus is home to Oriam, Scotland's National Sports Performance Centre combined with plenty of wellbeing resources, prioritising fitness and mental health for all students. Our Global Research Institutes look at solving real world issues such as climate change and saving our oceans as well as working on the next medical technological breakthrough and the future of AI and robots.
Student life
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