Key information
Edinburgh Business School ranked 1st in Scotland and 4th in UK for marketing in the National Student Survey 2020. Our degree is characterised by three themes which will prepare you for a marketing career of the future - global, digital and sustainable.
- Level
- Undergraduate
- Delivery type
- Full Time
- Degree qualification
- MA
- Mode of delivery
- On-Campus
- Duration
- 4 years
- Location
- Dubai
- Start date
- September, January
The Chartered Marketing (CIM) accredited MA (Hons) Marketing degree at Heriot-Watt University's Edinburgh Business School is designed to equip you with the knowledge and skills that you'll need to thrive in both academic study and professional practice in the exciting and dynamic field of marketing.
Your learning will focus on three central themes that we believe will be key for future marketing professionals:
- Global marketing
- Digital marketing
- Sustainable marketing
The programme is led by our internationally respected faculty, known to bring marketing theory to life by drawing on their own research and industry experience, while also sharing best practice from business case studies. This approach ensures that everything learnt reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.
Your student experience
We have designed the MA Marketing at Edinburgh Business School with your future marketing or business career in mind. Our degree features several innovative marketing courses that tackle topics and trends faced by marketing professionals right now as well as prepare you for future challenges.
"Contemporary subjects such as responsible marketing, marketing insights, and data analytics for marketing are taught alongside core marketing essentials such as branding and consumer behaviour, intrinsic to the learning of any professional marketer.
"When I teach responsible marketing I draw on my global research into marketing and sustainability. I will be looking forward to talking with you about the complexities and tensions that businesses and consumers face as they navigate challenges such as climate change, digital landscapes and fast-evolving business models.
"My approach is to help you understand the importance of this topic, whilst equipping you with the practical skills to deliver responsible marketing in practice.
Marylyn Carrigan, Professor of Marketing and Sustainability
Go Global
With Go Global, Heriot-Watt's global student programme, you can carry your studies to new places and experience new cultures, expanding your horizons on the way. You'll discover what it means to be a true global citizen and emerge prepared for wherever your career journey will take you.
Inter-Campus Transfer: Malaysia
Inter-Campus Transfer: United Kingdom
Course content
September Intake - Dubai
In Year 1 students can learn from an established suite of courses at Edinburgh Business School's common first year and gain an understanding into important areas of modern business, including: Management, Accounting and Finance, Economics and Marketing.
Mandatory September
- Management in a Global Context
- Critical Academic Skills
- Introduction to Marketing
- The Economy
Mandatory January
- Sustainable Business
- Technology for Business
- Becoming a Professional
- Introductory Finance
January Intake - Dubai
In Year 1 students can learn from an established suite of courses at Edinburgh Business School's common first year and gain an understanding into important areas of modern business, including: Management, Accounting and Finance, Economics and Marketing.
Mandatory January
- Sustainable Business
- Becoming a Professional
- Technology for Business
- Introductory Finance
Mandatory May
- Management in a Global Context
- Introduction to Marketing
- The Economy
- Critical Academic Skills
We have designed the MA Marketing at Edinburgh Business School with your future marketing or business career in mind. Our degree features several innovative marketing courses that tackle topics and trends faced by marketing professionals right now as well as prepare you for future challenges. Contemporary subjects such as responsible marketing, marketing insights, and data analytics for marketing are taught alongside core marketing essentials such as branding and consumer behaviour, intrinsic to the learning of any professional marketer. When I teach responsible marketing I draw on my global research into marketing and sustainability. I will be looking forward to talking with you about the complexities and tensions that businesses and consumers face as they navigate challenges such as climate change, digital landscapes and fast-evolving business models. My approach is to help you understand the importance of this topic, whilst equipping you with the practical skills to deliver responsible marketing in practice.
Fees and funding
AED 71,500 per year
- All tuition fees inclusive of VAT.
Additional information
See our range of degree entry, undergraduate, postgraduate taught and PhD scholarships and discounts.
Entry requirements
We have standard entry requirements for all of our courses that you will have to meet.
Our normal entry criteria are listed below. However, please note that the final decision remains at the discretion of the course director after evaluating scores of individual relevant subjects.
Students who are eligible to be admitted directly into second year can choose to join the first year, where available. Similarly, students who are eligible to be admitted into the Advanced DEP programme can choose to join the DEP programme instead.
- GCE A-Level - CCD (or BBBB at AS Level)
- CBSE/Other Indian Boards – 65%
- American High School Diploma/SABIS - 70% + SAT I – 1000 (500 English + 500 Math)
- Tawjihiyya - 80% or Elite/Advance - 75%
- International Baccalaureate Diploma Programme - 24 points (3 HL and 3 SL)
- BTEC Level 3 Ext Diploma - MMM
- African WAEC/NECO/WASSCE - B2
- FBISE or grade 12 equivalent - 70%
- Russian/Kazakhstan (Attestat) - Grades of 5 in every subject + IELTS 6.0
- French Baccalaureate - 13/20 + IELTS 6.0
- Lebanese Baccalaureate - 80% or 13/20 + IELTS 6.0
- Foundation year - Successful completion of HWU Entry Programme (Management) with CCCC.
- Compulsory subjects to include English.
To find out more about the specific entry requirements for your country, please refer to our International Entry Requirements.
To find out about the entry requirements for this programme, please send an email to dubaienquiries@hw.ac.uk
Why Heriot-Watt
As the first British university to set up a campus in Dubai in 2005, we have established ourselves as a pioneer in the higher education market in the UAE. The three consecutive five-star ratings by the Knowledge and Human Development Authority (KHDA) is a testament to our reputation for world-class teaching.
The futuristic Dubai campus is designed to offer interactive and collaborative learning experiences with innovative classroom styles fostering group work and engagement like Collaborative lecture theatres, Digitally Classrooms and Seminar rooms. The campus also has dedicated cutting-edge laboratories and workshops that span various engineering disciplines along with Psychology, IT, Photography, Design and Architecture.
Our practical, leading-edge research combined with strong links to business and industry, have made our graduates highly employable and sought after by the best organisations worldwide, with over 90% in graduate-level jobs or further study within six months of graduation. On top of that, we have beautiful campuses, across the globe, so you'll get a truly international education through our Go Global programme.
Student life
Explore facilities, and chat to staff and students
