Key information
Edinburgh Business School ranked 1st in Scotland and 4th in UK for marketing in the National Student Survey 2020. Our degree is characterised by three themes which will prepare you for a marketing career of the future - global, digital and sustainable.
Find out more about our 3 year honours degree option.
- Level
- Undergraduate
- Delivery type
- Full Time
- Degree qualification
- MA
- Mode of delivery
- On-Campus
- Duration
- 3-4 years
- Location
- Dubai
- Start date
- September, January
The Chartered Marketing (CIM) accredited MA (Hons) Marketing degree at Heriot-Watt University's Edinburgh Business School is designed to equip you with the knowledge and skills that you'll need to thrive in both academic study and professional practice in the exciting and dynamic field of marketing.
Your learning will focus on three central themes that we believe will be key for future marketing professionals:
- Global marketing
- Digital marketing
- Sustainable marketing
The programme is led by our internationally respected faculty, known to bring marketing theory to life by drawing on their own research and industry experience, while also sharing best practice from business case studies. This approach ensures that everything learnt reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.
Our MA Marketing is designated a CIM Employability Programme, preparing students for industry with a specific focus on employability skills. In addition to academic excellence, programme content builds transferrable capabilities to boost employability in a competitive field.
Your student experience
We have designed the MA Marketing at Edinburgh Business School with your future marketing or business career in mind. Our degree features several innovative marketing courses that tackle topics and trends faced by marketing professionals right now as well as prepare you for future challenges.
Contemporary subjects such as responsible marketing, marketing insights, and data analytics for marketing are taught alongside core marketing essentials such as branding and consumer behaviour, intrinsic to the learning of any professional marketer.
Go Global
Go Global is our student mobility programme, allowing you to seamlessly transfer your studies to one of our global campuses, or to a partner university. Live and learn in a new country, experience different cultures and build a global perspective, while continuing your degree without interruption.
Inter-Campus Transfer: Malaysia
Inter-Campus Transfer: United Kingdom
Course content
September Intake - Dubai
January Intake - Dubai
Disclaimer
The courses mentioned above may change between now and the time that you study. For more information, please view our Terms and Conditions.
Programme Video
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When I teach responsible marketing I draw on my global research into marketing and sustainability. I will be looking forward to talking with you about the complexities and tensions that businesses and consumers face as they navigate challenges such as climate change, digital landscapes and fast-evolving business models. My approach is to help you understand the importance of this topic, whilst equipping you with the practical skills to deliver responsible marketing in practice.
Fees and funding
| Status | Full Time |
|---|---|
| Fee | AED 76,505 |
- All tuition fees inclusive of VAT.
Additional information
See our range of degree entry, undergraduate, postgraduate taught and PhD scholarships and discounts.
Entry requirements
We have standard entry requirements for all of our courses that you will have to meet.
Why Heriot-Watt
As the first British university to set up a campus in Dubai in 2005, we have established ourselves as a pioneer in the higher education market in the UAE. The three consecutive five-star ratings by the Knowledge and Human Development Authority (KHDA) is a testament to our reputation for world-class teaching.
The futuristic Dubai campus is designed to offer interactive and collaborative learning experiences with innovative classroom styles fostering group work and engagement like Collaborative lecture theatres, Digitally Classrooms and Seminar rooms. The campus also has dedicated cutting-edge laboratories and workshops that span various engineering disciplines along with Psychology, IT, Photography, Design and Architecture.
Our practical, leading-edge research combined with strong links to business and industry, have made our graduates highly employable and sought after by the best organisations worldwide, with over 90% in graduate-level jobs or further study within six months of graduation. On top of that, we have beautiful campuses, across the globe, so you'll get a truly international education through our Go Global programme.
Student life
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