BA (Hons) Fashion Branding and Promotion

Course content

Year 1

Focuses on initial design and marketing skills, preparing the student with the fundamentals of skills such as photography, design thinking, and introductions to branding and marketing strategy.

Semester 1 

•    Rethinking Design 1: Discover and Define 
•    Rethinking Design 2: Develop and Deliver 

Semester 2

•    Introduction to Communication Design 
•    Fashion Marketing and Management
•    Introduction to Photography 

Year 2

The second year builds upon these fundamentals by introducing specialist topics such as Consumer Behaviours and Advertising. This is supplemented with creative courses in digital film/media, typography and graphics.

Semester 1 

•    Consumer Behaviour and Visual Merchandising 
•    Branding 

Semester 2

•    Creative Digital Media, Moving Image and Film 
•    Promotion and Advertising 
•    Typography and Graphic Communication

Year 3

Students develop critical reflection and analysis skills and work on projects in Fashion Styling, Enterprise and Innovation, Events Management, and Visual Merchandising.

Semester 1 

•    Enterprise and Innovation for Design 
•    Fashion Writing 
•    Fashion Styling and Image Making 

Semester 2

•    Critical and Contextual Studies 3
•    Events Management 
•    Visual Merchandising and Packaging 

Year 4

The focus of the honours year is a research project chosen by the student. Many final year students collaborate with industry partners to solve a real world problem or examine a topical industry development.

Semester 1 

•    Honours Project 
•    Global Fashion Management 

Semester 2

•    Digital Marketing 
•    Product and Publication  

Discover Uni course data

Discover Uni provides data on each university's degree courses across a range of measures including student satisfaction, graduate jobs and salaries.

Employability

Work and study

This is what our BA (Hons) Fashion Branding and Promotion students are doing 15 months after graduating:

• 76% are working
• 5% are studying
• 8% are working and studying.

Salary

• The average salary of students 15 months after graduating: £19000
• The average UK salary of students 15 months after graduating from a similar course: £21000

Potential career paths

• Design occupations
• Managers, directors and senior officials

Entry requirements

Year 1

Standard entry requirements

• Highers ABBB (including English)
• A-Levels BCC
• Int. Baccalaureate 29 points
• BTEC DMM (in a relevant area)

Minimum entry requirements*

• Highers BBBC (including English)
• A-Levels BCC

* Minimum: under our Fair Access Policy, we will relax our standard entry requirements for some Scottish students depending on their circumstances. Our minimum requirements will apply if you:

• live in an area within the Scottish Index of Multiple Deprivation lowest 20% (SIMD20), or
• are care experienced.

We can also make exceptions for some Scottish students with grades above minimum but below standard. Read more about our Minimum and standard entry requirements

Year 2

• HNC B in graded unit (in a relevant HNC)
• BTEC DMM (in relevant subject)

Additional information

• For all years, applications are welcomed from holders of non-school qualifications,  mature candidates and overseas students.
• If you do not see your qualifications here please contact us at studywithus@hw.ac.uk
• Please check that you meet our University-wide National 5/GCSE (or equivalent) English and Maths requirements.

English language requirements

• If English is not your first language, you have to show that your English is good enough to succeed on your course. Please see our English language requirements.

Fees

Tuition fees for 2023 entry

Status*	Scotland	England / Wales / N Ireland / Rep of Ireland	International**
Fee	Paid by SAAS	£9,250	£17,320

* Your residency 'status' is usually defined as the country where you have been ordinarily resident for the three years before the start of your course. Find out more about tuition fees.

** 'International' includes applicants from European Union countries who do not hold Pre-Settled or Settled status in UK. (This does not include students from the Republic of Ireland - see above). Read more about the application process for EU nationals.

Additional costs

You may incur additional costs in the course of your studies at Heriot-Watt over and above tuition fees in an academic year. Depending on your programme of study, these may include: protective equipment, field trips, professional memberships, studio fees, required course texts or other study resources.

Scholarships and bursaries

View our full range of undergraduate scholarships.