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BA (Hons) Fashion Branding and Promotion

Key information

This programme offers a combination of fashion communication, marketing, branding and management that is specifically tailored for the demands of the fashion industry.

Programme code
Delivery type
Full Time
Degree qualification
BA (Hons)
Mode of delivery
4 years
Scottish Borders
Start date

Our BA (Hons) Fashion Branding and Promotion programme will provide you with fashion communication, marketing, branding and management knowledge and expertise which is in high demand by the global fashion industries. This programme will help to position you for a career in this exciting and vibrant environment.

You’ll gain a unique blend of practical and creative design skills exploring and developing your interests, skills, and knowledge as well as a comprehensive understanding of the commercial aspects of the fashion industries.

The programme offers specialised modules including communication design, photography, moving image, visual communication, fashion marketing, branding, and consumer behaviour. You’ll have access to our Mac and PC-based Computer-Aided Design (CAD) labs and Adobe Creative Cloud software to fully develop your visual skills. You’ll also make use of our fully equipped photographic studio to develop your studio-based photography skills for fashion, portraiture, and product photography projects.  

The focus of this programme is to help you understand sustainable and inclusive commercial practices. You’ll develop skills in management and promotion of live branding events whilst engaging and developing an understanding of a range of analytical and interpretive skills to not only evaluate current market trends but to anticipate future trends.

You’ll have the opportunity to gain a global perspective by studying abroad for a semester at our Dubai campus or one of our international exchange partners in Europe, India and USA. During your studies, you’ll have opportunities to collaborate with industry on live projects with high-end industry brands. Our students have previously worked on industry projects with companies including Crisis, Louis Vuitton, Malton Young and Borland, and W.L Gore.  

In your final year, you’ll complete an Honours project that allows you to establish your interests within the industry at the start of your professional career.

Your student experience

Your learning will be informed by our School of Textiles Design faculty and staff, whose work covers many key areas including:

  • Visual Communication
  • Photography
  • Typography and Design for Print
  • Digital Illustration
  • Film Making
  • Branding and Branded Environments
  • Fashion Sustainability
  • Design Thinking
  • Design Innovation
  • Design for Heritage and Culture
  • Design for Health and Wellbeing
  • Placemaking design
  • Interaction Design
  • Experiential and Installation Design
  • Exhibition Design
  • Smart Nanotextiles – Nanofibres and Nanoyarns
  • Fashion Technology

Go Global

With Go Global, Heriot-Watt's global student programme, you can carry your studies to new places and experience new cultures, expanding your horizons on the way. You'll discover what it means to be a true global citizen and emerge prepared for wherever your career journey will take you.

Inter-Campus Transfer: Dubai

Discover new friends and places with an inter-campus transfer to Dubai.

Course content

September Intake

Focuses on initial design and marketing skills, preparing the student with the fundamentals of skills such as photography, design thinking, and introductions to branding and marketing strategy.

Mandatory September

  • Rethinking Design 2: Develop and Deliver
  • Rethinking Design 1: Discover and Define

Mandatory January

  • Introduction to Communication Design
  • Fashion Marketing and Management
  • Introduction to Photography

Programme Video

Design & Communication at Heriot-Watt

Heriot-Watt students and academics explore the importance of Design and Communication. Understand how the programme focuses on how to solve the problems of the future, connecting with audiences, sustainability, and new strategies. Experience what studying Design and Communication at Heriot-Watt can offer you.

Fees and funding

ScotlandPaid by SAAS
England / Wales / N Ireland / Rep of Ireland£9,250
  • Status: Your residency status is usually defined as the country where you have been ordinarily resident for the three years before the start of your course.
  • International: 'International' includes applicants from European Union countries who do not hold Pre-Settled or Settled status in UK. (This does not include students from the Republic of Ireland - see above).

Scholarships and bursaries

Bursaries for students from England, Northern Ireland or Wales

In addition to government loans and grants towards the costs of fees and living costs, we are offering generous financial support to attract and support eligible undergraduate students from England, Northern Ireland or Wales:

  • Heriot-Watt University Bursary (up to £3,100 per year)
View details

Entry requirements

We have standard entry requirements for all of our courses that you will have to meet.

Standard entry requirements

  • Highers ABBB (including English)
  • A-Levels BCC
  • Int. Baccalaureate 29 points
  • BTEC DMM (in a relevant area)

Minimum entry requirements*

  • Highers BBBC (including English)
  • A-Levels BCC

* Minimum: under our Fair Access Policy, we will relax our standard entry requirements for some Scottish students depending on their circumstances. Our minimum requirements will apply if you:

  • live in an area within the Scottish Index of Multiple Deprivation lowest 20% (SIMD20), or
  • are care experienced.

We can also make exceptions for some Scottish students with grades above minimum but below standard. Read more about our Minimum and standard entry requirements

Why Heriot-Watt

We're the top university in Scotland for graduate outcomes which means that more of our graduates are employed or in postgraduate education than any other institution in the country and we ranked 5th in the UK.

We're also rated number one in the UK for CEO or MD roles, meaning more of our graduates go on to become CEOs or MDs than any other university in the whole of the UK. On top of that, we have beautiful campuses, across the globe, so you'll get a truly international education. Our Edinburgh Campus is home to Oriam, Scotland's National Sports Performance Centre combined with plenty of wellbeing resources, prioritising fitness and mental health for all students. Our Global Research Institutes look at solving real world issues such as climate change and saving our oceans as well as working on the next medical technological breakthrough and the future of AI and robots.


Work and study

This is what our BA (Hons) Fashion Branding and Promotion students are doing 15 months after graduating:
are working


The average salary of students 15 months after graduating
The average UK salary of students 15 months after graduating from a similar course

Potential career paths

  • Design occupations
  • Business and public service associate professionals

Student life

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