Key information
Edinburgh Business School ranked 1st in Scotland and 4th in UK for marketing in the National Student Survey 2020. Our degree is characterised by three themes which will prepare you for a marketing career of the future - global, digital and sustainable.
- Programme code
- KPT/JPS (N/0415/6/0002) (MQA/PA15449) 05/27
- Level
- Undergraduate
- Delivery type
- Full Time
- Degree qualification
- MA
- Mode of delivery
- On-Campus
- Duration
- 3 years
- Location
- Malaysia
- Start date
- September, January
The Chartered Marketing (CIM) accredited MA (Hons) Marketing degree at Heriot-Watt University's Edinburgh Business School is designed to equip you with the knowledge and skills that you?ll need to thrive in both academic study and professional practice in the exciting and dynamic field of marketing.
Your learning will focus on three central themes that we believe will be key for future marketing professionals:
- Global marketing
- Digital marketing
- Sustainable marketing
The programme is led by our internationally respected faculty, known to bring marketing theory to life by drawing on their own research and industry experience, while also sharing best practice from business case studies. This approach ensures that everything learnt reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.
Your student experience
We have designed the MA Marketing at Edinburgh Business School with your future marketing or business career in mind. Our degree features several innovative marketing courses that tackle topics and trends faced by marketing professionals right now as well as prepare you for future challenges.
"Contemporary subjects such as responsible marketing, marketing insights, and data analytics for marketing are taught alongside core marketing essentials such as branding and consumer behaviour, intrinsic to the learning of any professional marketer.
"When I teach responsible marketing I draw on my global research into marketing and sustainability. I will be looking forward to talking with you about the complexities and tensions that businesses and consumers face as they navigate challenges such as climate change, digital landscapes and fast-evolving business models.
"My approach is to help you understand the importance of this topic, whilst equipping you with the practical skills to deliver responsible marketing in practice.
Marylyn Carrigan, Professor of Marketing and Sustainability
Go Global
With Go Global, Heriot-Watt's global student programme, you can carry your studies to new places and experience new cultures, expanding your horizons on the way. You'll discover what it means to be a true global citizen and emerge prepared for wherever your career journey will take you.
Inter-Campus Transfer: Dubai
Inter-Campus Transfer: United Kingdom
Course content
September intake - Malaysia
In Year 1 students can learn from an established suite of courses at Edinburgh Business School's common first year and gain an understanding into important areas of modern business, including: Management, Accounting and Finance, Economics and Marketing.
Mandatory September
- Human Resource Management
- Introduction to Business Analytics
- Fundamentals of Marketing
- National Language A (MPU 3212)
- Self-Empowerment and Social Responsibility I
Optional September
- The Economy
Mandatory January
- Business Skills for the Second Machine Age
- Consumer Behaviour
- Operations Management
- Management Accounting in Organisations
- Integrity and Anti-Corruption
- Self-Empowerment and Social Responsibility II
- Malay Language Communication 2 (MPU 3143)
Optional January
January Intake - Malaysia
In Year 1 students can learn from an established suite of courses at Edinburgh Business School's common first year and gain an understanding into important areas of modern business, including: Management, Accounting and Finance, Economics and Marketing.
Mandatory January
- Consumer Behaviour
- Business Skills for the Second Machine Age
- Operations Management
- Management Accounting in Organisations
- Philosophy and Current Issues
- Appreciation of Ethics and Civilisations
Mandatory May
- Fundamentals of Marketing
- Human Resource Management
- Introduction to Business Analytics
- The Economy
Fees and funding
| Status | Full Time |
|---|---|
| Local | MYR 38,150 |
| International | MYR 46,270 |
Scholarships and bursaries
See our range of Scholarships
View detailsEntry requirements
We have standard entry requirements for all of our courses that you will have to meet.
- A-Level: DDD
- STPM: CC
- UEC: Maximum 30 points (5 subjects not less than B grade)
- ATAR (WACE/SACE): ATAR 50
- Canada Year 12 High School Diploma: 50% (average score based on 6 best relevant subjects including English)
- International Baccalaureate Diploma: 24 points excluding Theory of knowledge and Extended Essay
- Matriculation/Foundation: Minimum CGPA 2.0
- Diploma: Minimum CGPA 2.0
- Heriot-Watt University Malaysia Foundation in Business / Foundation in Science: Pass and eligible to receive the award
- SMA 3 (Indonesia): 6.0
- Year 12 State Board High School Examination (India): 70%
- Senior High School Graduation Certificate (China): 80%
Note:
In addition to the entry requirements listed above, applicants must have grade pass in Mathematics at SPM/ IGCSE or equivalent. This requirement can be waived if applicants have obtained at least grade pass in Mathematics at a higher level.
We strongly urge all prospective students to submit their applications. Our students comprise of individuals with a wide array of qualifications. The most comprehensive way for us to assess eligibility is by receiving a completed application comprising of academic qualification.
Entry requirements in the prospectus and website may not always apply and individual offers may vary.
Why Heriot-Watt
We are committed to producing future-ready graduates with high-quality British education. Located in Putrajaya since 2014, Heriot-Watt University Malaysia's purpose-built, state-of-the-art, lakeside campus in Putrajaya is the first “green campus” in Malaysia; catering to a global network of students.
Ranked in the top 10 for Research Impact in the UK, with campuses in Scotland and Dubai, we offer students the opportunity of a truly global seamless learning experience flourishing beyond academic excellence through our Purpose Driven Education approach.
Student life
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