MA (Hons) Marketing (Accelerated)

The course

UCAS code
3 years
Delivery type

This 3-year accelerated degree at Edinburgh Business School is suited to those who have completed A-Levels. The MA (hons) Marketing degree is designed to develop key knowledge and skills related to professional marketing practices.


Got questions about this programme?

Contact our enquiries team.


Edinburgh Business School ranked 1st in Scotland and 4th in UK for marketing in the National Student Survey 2020. Our degree is characterised by three themes which will prepare you for a marketing career of the future - global, digital and sustainable.

This 3-year accelerated degree is suited to those who have completed A-Levels. The MA (hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices.

The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of marketing. Your learning will focus on three central themes that we believe will be key for future marketing professionals:

  • Global marketing
  • Digital marketing
  • Sustainable marketing

Teaching on MA (Hons) Marketing is led by our internationally respected faculty who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practice from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.

As your studies progress through Years 1, 2 and 3 of this accelerated MA (Hons) programme you will study an increasing number of specialist marketing courses.


MA Marketing is part of the CIM Graduate Gateway Programme. This degree was developed in line with the CIM professional award criteria and upon completion you will gain a professional CIM accreditation. Students can choose to study for the Certificate and/or Diploma in Professional Marketing or Professional Digital Marketing alongside their degree, and study for five years after graduating.

Course content

Year 1

Semester 1 Semester 2
Business Skills 1 (Quantitative Methods 1) Business Skills 2
Fundamentals of Marketing   Management Accounting in Organisations
Human Resource Management Operations and Supply Chain Management
Consumer Behaviour  Elective choice from across the Edinburgh Business School

Year 2

Semester 1 Semester 2
Global Strategic Marketing  Business Research methods
Digital Analytics for Marketing  Integrated Marketing Comms
Responsible Marketing Marketing Project (new for 2021)    
Project Management or Marketing Insights  Marketing and Consumer Law or Innovation Management 

Year 3

Semester 1 Semester 2
Dissertation/Project     Dissertation/Project    
Future Issues in Marketing  Branding
Leisure Marketing  Digital Marketing 
Retail Marketing or Elective from across the Edinburgh Business School degrees Marketing and Management of SMEs or Marketing Sustainabilit

Entry requirements

Year 1

Qualification Required Grades (Standard) Required Grade (Fair Access) Essential Subjects
Advanced Highers and Highers BB Advanced Higher + AABB at Higher BB Advanced Higher + AABB at Higher Advanced Highers must include Accounting, Business, Economics or Maths.
A-levels ABB - AAA ABB - AAA A-levels must include Accounting, Business, Economics or Maths.
BTEC Extended Diploma DDD DDD BTEC must be in relevant business or Marketing subject
International Baccalaureate 34 Points 34 Points IB Diploma must include a minimum of 5 in HL Business.
HNC A in Graded Unit B in Graded Unit HNC Marketing Communications or HNC Business are required for Year 2 entry.
HND BB in Graded Unit BB in Graded Unit HND Business, or HND Marketing (with HNC Marketing Communications) or HND Advertising and PR (with HNC Marketing and Communications) are required for Year 2 entry.

We operate contextual admissions defined by our Fair Access Policy which may mean entry requirements are flexible. We accept a wide range of other qualifications from the UK, Europe and International countries. Please contact the Admissions Officer for the programme for further information on the entry requirements for these.


Tuition fees for 2022 entry
Status* Scotland England / Wales / N Ireland / Rep of Ireland** International***
Fee Paid by SAAS £9,250 £16,000

* Your residency 'status' is usually defined as the country where you have been ordinarily resident for the three years before the start of your course. Find out more about tuition fees.

** 'Rest of the UK' (RUK) and Republic of Ireland students entering at Level 1 receive a fee waiver of one year's tuition fee. Normally this will be the final year, or a year during which students study abroad (either at a partnership institution, or at one of Heriot-Watt's overseas campuses).

*** 'International' includes applicants from European Union countries who do not hold Pre-Settled or Settled status in UK. (This does not include students from the Republic of Ireland - see above). Read more about the application process for EU nationals.

Additional costs

You may incur additional costs in the course of your studies at Heriot-Watt over and above tuition fees in an academic year. Depending on your programme of study, these may include: protective equipment, field trips, professional memberships, studio fees, required course texts or other study resources.

Scholarships and bursaries

Featured scholarships

Bursaries for students from England, Northern Ireland or Wales starting undergraduate degree courses in 2021

In addition to government loans and grants towards the costs of fees and living costs, we are offering generous financial support to attract and support eligible students from England, Northern Ireland or Wales:

  • Heriot-Watt University Bursary (up to £3,100 per year)
View details about Bursaries

View our full range of undergraduate scholarships.