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BSc (Hons) Psychology with Marketing

Key information

Our Psychology degrees equip you with an understanding of human behaviour and the skills to apply your knowledge to an inclusive and productive society.

Programme code
KPT/JPS (N/0313/6/0058) (MQA/PA18166) 05/30
Level
Undergraduate
Delivery type
Full Time
Degree qualification
BSc (Hons)
Mode of delivery
On-Campus
Duration
3 years
Location
Malaysia
Start date
September, January

Psychology is the scientific study of the relationship between mind and behaviour. The psychology component of the programme (70%) covers the core domains of psychology, including cognitive, social and developmental psychology, as well as exploring personality and the biological underpinnings of psychological functions. The marketing component of the programme (30%) will be taught by business experts from the Edinburgh Business School who will help you to understand how to apply your psychological knowledge to different areas of business and marketing. Teaching and assessment emphasises application to real world issues, and enhances transferable employability skills such as numerical and computer literacy, research, communication and teamwork. A critical component of the BSc Psychology with Marketing programme is the Industrial Training that takes place at the end of the second year, to gain first hand experience of the world of work.

This programme is offered with a September and January intake.

Our psychology with marketing graduates have a strong record of employment in business management, marketing and branding, customer research and data analytics, to name but a few. 

Your student experience

Teaching methods range from lectures, tutorial classes and mentor sessions, to computer-based laboratory activities supported by group and individual projects. Assessment is by examination, coursework, presentations, group project and individual project, the balance being appropriate to the different teaching methods used in the courses.

Go Global

With Go Global, Heriot-Watt's global student programme, you can carry your studies to new places and experience new cultures, expanding your horizons on the way. You'll discover what it means to be a true global citizen and emerge prepared for wherever your career journey will take you.

Inter-Campus Transfer: United Kingdom

Discover new friends and places with an inter-campus transfer to the UK.

Inter-Campus Transfer: Dubai

Discover new friends and places with an inter-campus transfer to Dubai.

Course content

September intake - Malaysia

Year 1

Mandatory September

  • Philosophy and History of Psychology
  • Fundamentals of Marketing
  • Research Methods and Analysis 3
  • Developmental Psychology

Mandatory January

  • Consumer Behaviour
  • Cognitive Psychology
  • Social Psychology
  • Research Methods and Analysis 4

Optional September

  • Self-Empowerment and Social Responsibility I
  • National Language A (MPU 3212)

Optional January

  • Appreciation of Ethics and Civilisations
  • Self-Empowerment and Social Responsibility II
  • Malay Language Communication 2 (MPU 3143)
Year 2

Mandatory September

  • Cognition across the Lifespan
  • Cross-Cultural Psychology
  • Research Methods and Analysis 5

Mandatory January

  • Biological Psychology
  • Personality and Individual Differences
  • Research Methods and Analysis 6

Optional September

  • Philosophy and Current Issues
  • Digital Analytics in Marketing

Optional January

  • Integrated Marketing Communications
  • Integrity and Anti-Corruption (MPU3342)
  • Integrity and Anti-Corruption (MPU 3341)

Optional May

  • Industrial Training
Year 3

Mandatory September

  • Research Project 1
  • Contemporary Issues in Marketing

Mandatory January

  • Research Project 2

Optional September

  • Workplace Psychology
  • Neuropsychology

Optional January

  • Advanced Social Psychology
  • Psychology and Mental Health
  • Marketing Sustainability

January intake - Malaysia

Year 1

Mandatory January

  • Cognitive Psychology
  • Consumer Behaviour
  • Social Psychology
  • Research Methods and Analysis 4

Mandatory May

  • Research Methods and Analysis 3
  • Philosophy and History of Psychology
  • Fundamentals of Marketing
  • Developmental Psychology

Optional January

  • Appreciation of Ethics and Civilisations
  • Malay Language Communication 2 (MPU 3143)

Optional May

  • Philosophy and Current Issues
  • National Language A (MPU 3212)
Year 2

Mandatory September

  • Research Methods and Analysis 5
  • Cognition across the Lifespan
  • Cross-Cultural Psychology

Mandatory January

  • Biological Psychology
  • Personality and Individual Differences
  • Research Methods and Analysis 6

Optional September

  • Digital Analytics in Marketing
  • Self-Empowerment and Social Responsibility I

Optional January

  • Integrated Marketing Communications
  • Integrity and Anti-Corruption (MPU3342)
  • Integrity and Anti-Corruption (MPU 3341)
  • Self-Empowerment and Social Responsibility II

Optional May

  • Industrial Training
Year 3

Mandatory September

  • Research Project 1
  • Contemporary Issues in Marketing

Mandatory January

  • Research Project 2

Optional September

  • Workplace Psychology
  • Neuropsychology

Optional January

  • Advanced Social Psychology
  • Psychology and Mental Health
  • Marketing Sustainability

Disclaimer

The courses mentioned above may change between now and the time that you study. For more information, please view our Terms and Conditions.

Fees and funding

StatusFull Time
LocalRM 39,300
InternationalRM 51,007.20

Entry requirements

We have standard entry requirements for all of our courses that you will have to meet.

Year 1
  • Heriot-Watt University Malaysia Foundation in Business or Science: Pass and eligible to receive the award
  • A-Level: CCC
  • STPM: GPA 2.00 for 3 subjects
  • UEC: 20 points or less (5 subjects not less than B grade)
  • IB Diploma: 25 points for 6 subjects
  • WACE/SACE: ATAR 70
  • Ontario Secondary School Diploma: 70%
  • Foundation: CGPA with 3.0
  • China Senior High School Graduation Certificate: 80%
  • India Senior School Certificate/Class XII: 70%
  • Indonesia SMA 3: 75%

Note:

In addition to the entry requirements listed above, applicants must have grade C in Mathematics and Science at SPM/ IGCSE level or equivalent. This requirement can be waived if applicants have obtained at least grade pass in Mathematics and Science at a higher level.

We strongly urge all prospective students to submit their applications. Our students comprise of individuals with a wide array of qualifications. The most comprehensive way for us to assess eligibility is by receiving a completed application comprising of academic qualification.

Entry requirements in the prospectus and website may not always apply and individual offers may vary.

English language requirements

If your first language is not English, we'll need to see evidence of your English language ability.

The minimum English language requirement for entry to this programme is IELTS 6.0 (or equivalent) with no score lower than 5.5.

If you do not have IELTS 6.0, we offer a range of English language courses to help you meet the English language requirement for this programme prior to commencing your studies.

Why Heriot-Watt

We are committed to producing future-ready graduates with high-quality British education. Located in Putrajaya since 2014, Heriot-Watt University Malaysia's purpose-built, state-of-the-art, lakeside campus in Putrajaya is the first “green campus” in Malaysia; catering to a global network of students.

Ranked in the top 10 for Research Impact in the UK, with campuses in Scotland and Dubai, we offer students the opportunity of a truly global seamless learning experience flourishing beyond academic excellence through our Purpose Driven Education approach.

Student life

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