Dr Melis Ceylan

Assistant Professor

I am an Assistant Professor of Marketing at Edinburgh Business School. My research focuses on consumer behavior. Specifically, my current research falls under the domains of social exclusion, food choice, social media marketing, and branding. Recent papers have focused on the role of impression management in food choice, consumers' reactions to brand blunders, and how social exclusion affects WOM. My teaching specialisms include marketing management, marketing research, and advertising.

Areas of interest

  • food choice, social exclusion, impression management, status enhancement, self-conscious emotions, social media marketing, branding, consumer well-being


2018, PhD in Marketing, Koc University
2010, MS in Computer Science, University of Southern California
2008, BS in Mathematics and Computer Science, Bahcesehir University
2008, BS in Computer Engineering, Bahcesehir University


I won the French-Turkish Research Fellowship in 2020 to visit an academic institution in France and develop and maintain long-lasting scientific collaborations with French researchers in the field of Marketing.


I joined Heriot-Watt University in the autumn of 2022 from TED University, where I had been an Assistant Professor in Marketing since 2021. Before that, I was a visiting Assistant Professor at Bilkent University in Ankara, Turkey.

Recent publications

View all publications on Research Portal External link