Dr Melis Ceylan

Biography

I am an Assistant Professor of Marketing at Edinburgh Business School. My research focuses on consumer behavior. Specifically, my current research falls under the domains of social exclusion, food choice, social media marketing, and branding. Recent papers have focused on the role of impression management in food choice, consumers' reactions to brand blunders, and how social exclusion affects WOM. My teaching specialisms include marketing management, marketing research, and advertising.

Qualifications

2018, PhD in Marketing, Koc University 2010, MS in Computer Science, University of Southern California 2008, BS in Mathematics and Computer Science, Bahcesehir University 2008, BS in Computer Engineering, Bahcesehir University

Background

I joined Heriot-Watt University in the autumn of 2022 from TED University, where I had been an Assistant Professor in Marketing since 2021. Before that, I was a visiting Assistant Professor at Bilkent University in Ankara, Turkey.

Awards

I won the French-Turkish Research Fellowship in 2020 to visit an academic institution in France and develop and maintain long-lasting scientific collaborations with French researchers in the field of Marketing.