Dr David M Brown
Dr David M Brown
Associate Professor of Marketing
David is a practice-oriented researcher with 18 years’ industry experience prior to joining academia in 2012. His research addresses how marketing can contribute to social, economic and environmental sustainability, and particularly the needs of diverse, often marginalised, stakeholders. He believes passionately that universities should be ‘anchor institutions’, collaborating with regional partners to enrich the lives of their communities. To this end, he has worked with numerous social enterprises and entrepreneurs to publish research on sustainable value co-creation, addressing issues such as food poverty and wastage, homelessness, and the adoption of no/lo-alcohol beers to help curb problem drinking. He also has close links with accrediting industry bodies such as the Institute of Internal Communications, and with research and pedagogical organisations globally.
David's research has appeared in publications including the Journal of World Business, Journal of Business Research, Industrial Marketing Management, Journal of Marketing Management, Strategic Change, Leisure Studies, International Journal of Management Education, and the International Journal of Entrepreneurship and Innovation. He has authored two books with Routledge, including their best-selling student textbook, “Essentials of Marketing”.
David welcomes contact from potential collaborators and PhD students in these areas.
Areas of interest
- Social marketing, internal marketing and communications, services marketing, relationship marketing, qualitative research methodology, stakeholder relations
Qualifications
- PhD Marketing
- Senior Fellow of the Higher Education Academy (SFHEA)
- Postgraduate Diploma in Higher Education Practice (PG HEP)
- Professional Graduate Certificate in Education (PGCE) – Lifelong Learning
- Professional Postgraduate Diploma in Marketing (Pg DipM)
- BA (Hons) History
Recent publications
Projects/Research showcase
Brown, D.M., Apostolidis, C., Dey, B.L., Singh, P., Thrassou, A., Kretsos, L., & Babu, M.M. (2024). Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organizations. Industrial Marketing Management, 117, 14-27.
Brown, D.M. (2023). Managing neolocalism outside the locale in real ale and craft beer entrepreneurship: The case of Ben Lui Brewery. International Journal of Entrepreneurship and Innovation. https://doi.org/10.1177/14657503231194001.
Dey, B.L., Nasef, Y.T., Brown, D.M., Samuel. L., Singh, P., & Apostolidis, C. (2023). (Im)migrants’ appropriation of culture: reciprocal influence of personal and work contexts. Journal of World Business, 58(2), Feb 2023, 101417. https://doi.org/10.1016/j.jwb.2022.101417.
Brown, D.M. & Thompson, A. (2022). Essentials of marketing: Theory and practice for a marketing career. Abingdon: Routledge.
Brown, D.M., Apostolidis, C., Singh, P., Dey, B.L., & Chelekis, J. (2022). Understanding multi-stakeholder co-creation as an entrepreneurial approach to survival and sustainability: The case of Pennine Pubs. International Journal of Entrepreneurship and Innovation. https://doi.org/10.1177/14657503221145101.
Singh, P., Brown, D.M., Chelekis, J., Apostolidis, C., & Dey, B.L. (2022). Sustainability in the beer and pub industry during the Covid-19 period: An emerging new normal. Journal of Business Research, 141, 656-672. https://doi.org/10.1016/j.jbusres.2021.11.066.
Included in World Health Organization COVID-19 Research Database
Apostolidis, C., Brown, D.M., Wijetunga, D. & Kathriarachchi, E. (2021). Sustainable value co-creation at the Bottom of the Pyramid: Using mobile applications to reduce food waste and improve food security. Journal of Marketing Management, 37(9-10), 856-886. https://doi.org/10.1080/0267257X.2020.1863448.
Brown, D.M., Wilson, S., & Mordue, T. (2020). Using hike-along ethnographies to explore women’s leisure experiences of Munro-bagging. Leisure Studies, 39 (5), 736-750. https://doi.org/10.1080/02614367.2020.1800801.