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Profile

Dr David M Brown

Head of Department (UK): Marketing & Operations. Associate Professor of Marketing

Campus
Edinburgh
School
Edinburgh Business School
Email
David.Brown@hw.ac.uk
Research profile
David Brown

Biography

David is a practice-oriented researcher with 18 years’ industry experience prior to joining academia in 2012. His research addresses how marketing can contribute to social, economic and environmental sustainability, and particularly the needs of diverse, often marginalised, stakeholders. He believes passionately that universities should be ‘anchor institutions’, collaborating with regional partners to enrich the lives of their communities. To this end, he has worked with numerous social enterprises and entrepreneurs to publish research on sustainable value co-creation, addressing issues such as food poverty and wastage, homelessness, and the adoption of no/lo-alcohol beers to help curb problem drinking. He also has close links with accrediting industry bodies such as the Institute of Internal Communications, and with research and pedagogical organisations globally.

David's research has appeared in publications including the British Journal of Management, Journal of World Business, Journal of Business Research, Journal of Advertising, European Journal of Marketing, Industrial Marketing Management, Journal of Marketing Management, Strategic Change, Leisure Studies, International Journal of Management Education, International Journal of Entrepreneurship and Innovation, and the International Journal of Bank Marketing. He has authored three books, including co-authoring the best-selling Routledge student textbook, “Essentials of Marketing”, and Springer Nature's "Sustainable Marketing: Marketing Strategy for People, Planet and Profit".

David welcomes contact from potential collaborators and PhD students in these areas.

Qualifications

  • PhD Marketing
  • Principal Fellow of the Higher Education Academy (PFHEA)
  • Postgraduate Diploma in Higher Education Practice (PG HEP)
  • Professional Graduate Certificate in Education (PGCE) – Lifelong Learning
  • Professional Postgraduate Diploma in Marketing (Pg DipM)
  • BA (Hons) History
  • UK Council for Graduate Education (UKCGE) Recognised Research Supervisor

Areas of interest

  • Social marketing
  • Internal marketing and communications
  • Services marketing
  • Relationship marketing
  • Qualitative research methodology
  • Stakeholder relations