Key information
- Level
- Undergraduate
- Delivery type
- Full Time
- Degree qualification
- BA (Hons)
- Mode of delivery
- On-Campus
- Duration
- 4 years
- Location
- Dubai
- Start date
- September
Fashion Branding and Promotion is a new degree for 2021, a combination of fashion communication, fashion marketing, branding and management. Students develops skills to establish careers in the areas of branding, promotion and advertising, styling and marketing. The degree offers a combination of courses that enable strong design and analytical skills specifically tailored for the demands of the fashion industry:
- A brand new degree developed to meet the fashion industry's need for professionals who have a full understanding of the commercial aspects of the sector as well as creative design skills.
- Underpinned by hard skills of photography, 3D design, developing branding strategies and marketing plans.
- Opportunities to collaborate with industry on live projects with high end industry brands.
- Excellent facilities including maker labs, photography studio, design suite and fashion and textiles workshops.
Find out more about what this unique course has to offer on our School pages.
Your student experience
The Dubai Campus is accredited by the Knowledge and Human Development Authority (KHDA) and fully licensed to teach its degrees in Dubai. All graduates receive a British degree that is accredited by Royal Charter in the UK.
Read more about the UAE Federal Accreditation.
Go Global
With Go Global, Heriot-Watt's global student programme, you can carry your studies to new places and experience new cultures, expanding your horizons on the way. You'll discover what it means to be a true global citizen and emerge prepared for wherever your career journey will take you.
Inter-Campus Transfer: United Kingdom
Course content
September Intake
Focuses on initial design and marketing skills, preparing the student with the fundamentals of skills such as photography, design thinking, and introductions to branding and marketing strategy.
Mandatory September
- Rethinking Design 2: Develop and Deliver
- Rethinking Design 1: Discover and Define
Mandatory January
- Introduction to Communication Design
- Fashion Marketing and Management
- Introduction to Photography
Fees and funding
AED 76,045 per year
- All tuition fees inclusive of VAT.
Entry requirements
We have standard entry requirements for all of our courses that you will have to meet.
Our normal entry criteria are listed below. However, please note that the final decision remains at the discretion of the course director after evaluating scores of individual relevant subjects.
Students who are eligible to be admitted directly into second year can choose to join the first year, where available.
- GCE A-Level - CCD (or BBBB at AS Level)
- CBSE/Other Indian Boards – 65%
- American High School Diploma/SABIS - 70% + SAT I – 1000 (500 English + 500 Math)
- Tawjihiyya - 80% or Elite/Advance - 75% + EmSAT (English 1400 and Math 700)
- International Baccalaureate Diploma Programme - 24 points (3 HL subjects and 3 SL Subjects)
- BTEC Level 3 Ext Diploma - MMM
- FBISE or grade 12 equivalent - 70%
- Russian/Kazakhstan (Attestat) - Grades of 5 in every subject + IELTS 6.0
- French Baccalaureate - 13/20 + IELTS 6.0
- Lebanese Baccalaureate - 80% or 13/20 + IELTS 6.0
- Foundation year - Successful completion of HWU Entry Programme (Management/Design) with CCCC.
- Compulsory subjects to include English.
To find out more about the specific entry requirements for your country, please refer to our International Entry Requirements.
To find out about the entry requirements for this programme, please send an email to dubaienquiries@hw.ac.uk
Why Heriot-Watt
We're the top university in Scotland for graduate outcomes which means that more of our graduates are employed or in postgraduate education than any other institution in the country and we ranked 5th in the UK.
We're also rated number one in the UK for CEO or MD roles, meaning more of our graduates go on to become CEOs or MDs than any other university in the whole of the UK. On top of that, we have beautiful campuses, across the globe, so you'll get a truly international education. Our Edinburgh Campus is home to Oriam, Scotland's National Sports Performance Centre combined with plenty of wellbeing resources, prioritising fitness and mental health for all students. Our Global Research Institutes look at solving real world issues such as climate change and saving our oceans as well as working on the next medical technological breakthrough and the future of AI and robots.
Student life
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