Key information
The BSc (Hons) Psychology and Marketing degree at Heriot-Watt University draws on our well-established undergraduate programmes.
- UCAS code
- C8MK
- Level
- Undergraduate
- Delivery type
- Full Time
- Degree qualification
- BSc (Hons)
- Mode of delivery
- On-Campus
- Duration
- 4 years
- Location
- Edinburgh
- Start date
- September
This programme is comprised of core courses in both psychology and marketing, ensuring that you’ll graduate with a deep understanding of the nature of both disciplines and the many impactful links between them.
Heriot-Watt University enjoys an established reputation for teaching and research in both psychology and marketing, and both disciplines promote a high level of interdisciplinary research.
The mandatory courses in the programme are taken from the core courses in both disciplines, ensuring that you will graduate with a deep understanding of the nature of psychology and marketing, and the many constructive linkages between them.
Throughout this degree, you will study courses in all core areas of psychology with an emphasis on social and cognitive psychology, which will equip you with the tools necessary to understand the links between individual and social behaviour.
You will also study foundational marketing courses in your first two years that will introduce you to the principles of the discipline. In your third and fourth year, you will take more specialised courses which will allow you to explore areas of marketing in depth.
Our BSc Psychology and Marketing programme offers you the opportunity to travel to Dubai to experience studying marketing in a different environment and culture. You can travel for one semester or one academic year, and we recommend that you do this in year two or the first part of year three.
In your fourth year, you’ll undergo training in research methods and statistical analysis, culminating in a dissertation, which will run across both semesters of your final year. At all stages of the programme, there will be opportunities to take optional courses, allowing you to tailor your studies to meet your own interests. The precise choice of courses at each stage will change over time, adapting to your interests and the research specialisms of academic staff.
You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll have the relevant knowledge and skills to start a career in the professional field of psychology or marketing.
Undergraduate webinar series
Sign up to our undergraduate webinar series to find out more about this programme and what your studies at Heriot-Watt might look like.
Sign up for updatesYour student experience
Your learning will be informed by the expertise of our research-active academics whose work in the Centre for Applied Behavioural Sciences covers three key areas:
- Cognition, brain, and behaviour
- Lifespan health and wellbeing
- Work, society, and environment
Go Global
With Go Global, Heriot-Watt's global student programme, you can carry your studies to new places and experience new cultures, expanding your horizons on the way. You'll discover what it means to be a true global citizen and emerge prepared for wherever your career journey will take you.
Inter-Campus Transfer: Dubai
Course content
September intake - Edinburgh
Mandatory September
- Introduction to Marketing
- Academic Skills in Psychology
- Research Methods and Analysis 1
- Introduction to Psychology 1
Mandatory January
- Introduction to Psychology 2
- Becoming a Professional
- Research Methods and Analysis 2
Programme Video
The Heriot-Watt experience
Fees and funding
| Status | Fee |
|---|---|
| Scotland | Paid by SAAS |
| England / Wales / N Ireland / Rep of Ireland | £9,535 |
| International | £19,456 |
- Status: Your residency status is usually defined as the country where you have been ordinarily resident for the three years before the start of your course.
- International: 'International' includes applicants from European Union countries who do not hold Pre-Settled or Settled status in UK. (This does not include students from the Republic of Ireland - see above).
Scholarships and bursaries
Bursaries for students from England, Northern Ireland or Wales
In addition to government loans and grants towards the costs of fees and living costs, we are offering generous financial support to attract and support eligible undergraduate students from England, Northern Ireland or Wales:
- Heriot-Watt University Bursary (up to £3,100 per year)
Entry requirements
We have standard entry requirements for all of our courses that you will have to meet.
Standard entry requirements
- Highers AABB (over two sittings)
- A-Levels BBC - ABB
- International Baccalaureate 29 points
- BTEC Extended Diploma DMM (Health and Social Sciences preferred)
- HNC B in graded unit (Social Sciences is preferred)
- HND BB (BBB where HND includes 3 graded units) (Social Sciences is preferred)
Please check that you meet our University-wide National 5/GCSE (or equivalent) English and Maths requirements.
Minimum entry requirements *
- Highers BBBC (over two sittings)
- A-Levels BCC
- International Baccalaureate 29 points
- BTEC Extended Diploma MMM (Health and Social Sciences preferred)
- HNC B in graded unit (Social Sciences preferred)
- HND BC (C) / CB (B) (where HND includes 3 graded units)
* Minimum: under our Fair Access Policy, we will relax our standard entry requirements for some Scottish and Rest of UK status students depending on their circumstances. Our minimum requirements will apply if you:
- live in an area within the Scottish Index of Multiple Deprivation lowest 20% (SIMD20) or POLAR4 Quintile 1 regions (RUK)
- or are care experienced.
We can also make exceptions for some Scottish students with grades above minimum but below standard. Read more about our Minimum and standard entry requirements.
Why Heriot-Watt
We're the top university in Scotland for graduate outcomes which means that more of our graduates are employed or in postgraduate education than any other institution in the country and we ranked 5th in the UK.
We're also rated number one in the UK for CEO or MD roles, meaning more of our graduates go on to become CEOs or MDs than any other university in the whole of the UK. On top of that, we have beautiful campuses, across the globe, so you'll get a truly international education. Our Edinburgh Campus is home to Oriam, Scotland's National Sports Performance Centre combined with plenty of wellbeing resources, prioritising fitness and mental health for all students. Our Global Research Institutes look at solving real world issues such as climate change and saving our oceans as well as working on the next medical technological breakthrough and the future of AI and robots.
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