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Emma Hognestad MacLeod

MSc Business Psychology

Emma, from Norway, graduates from the MSc Business Psychology programme in 2024. After completing her degree in Norway, Emma decides that Heriot-Watt would provide the knowledge, support and experience needed for her to further pursue her career. With the endorsement of her alumni father, she decides to take a leap and found herself in Edinburgh.

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Reflecting on her time at our University, Emma believes that her decision to move from Norway to Edinburgh to study at our University was the best academic decision she ever made.

Emma followed in the footsteps of her father, whose positive experience at Heriot-Watt prepared her for the challenging, yet rewarding, journey ahead. Emma arrived as a student relying on others, but the support of our University networks and the vibrant city of Edinburgh pushed her beyond her comfort zone, helping Emma to grow and surpass her own expectations.

With invaluable support from her professors and classmates, Emma is proudly celebrating her graduation at our Edinburgh campus.

Find out more about Emma’s story below.

What programme did you study and why did you choose it?

I chose the MSc programme in Business Psychology after extensive research. Having already completed a bachelor's degree in organisational psychology in Norway, with a strong focus on the psychological aspects of the field, I wanted to build on this foundation at the Masters level. While exploring various Masters programmes both in Norway and the UK, I found that the MSc in Business Psychology at Heriot-Watt stood out. It is considered one of the most established programmes of its kind in Europe, and it appealed to me because of its unique blend of psychological and organisational perspectives. Additionally, my decision was influenced by my father's positive experience as a former student. Taking all of this into consideration, I was confident that this programme was the right choice for my academic and professional goals.

What were the key differences you found between studying/living in Norway and Scotland?

The key differences I noticed were related to the academic culture and everyday lifestyle. Academically, I found the teaching style in Scotland to be more interactive and discussion-based, in contrast to Norway, where lectures tend to be more structured. In Scotland, there was a strong focus on critical thinking and group projects, which encouraged active collaboration and open debate.

The lifestyle differences were also striking. Living in a dynamic city like Edinburgh was quite a contrast to my experiences in the Norwegian cities of Stavanger and Bergen. Edinburgh offers a vibrant social scene with events happening year-round, from stand-up comedy shows and the renowned Edinburgh Fringe Festival to the festive Christmas decorations that light up the city. The general atmosphere is lively and welcoming. I particularly appreciated how Edinburgh combines the buzz of city life with easy access to nature, with beautiful green spaces like Holyrood Park and the Meadows providing a peaceful escape from the urban environment.

Can you tell us more about your family connection to Heriot-Watt?

One of the main reasons I heard about Heriot-Watt was through my father, who studied Offshore Engineering (Civil.) before moving to Norway for work. As a Scotsman himself, he thoroughly enjoyed his time at the University and formed lasting friendships with both Norwegian and Scottish classmates. His positive experience gave me early insight into the University's strong academic reputation and its diverse, multicultural environment.

Moreover, because my father is Scottish, I have always felt a strong personal connection to Scotland. This sense of belonging played a significant role in my decision to study at Heriot-Watt. It felt like the right time to reconnect with my Scottish heritage and explore the place where my father lived and studied for many years. By attending the same University, I hoped to deepen my understanding of his journey while also creating my own path in an environment that already felt familiar and welcoming.

Did you get any support during your time at Heriot-Watt?

One of the key differences I noticed between studying in Norway and Scotland was the extensive academic support available at Heriot-Watt. Transitioning from studying in Norwegian to English posed some challenges, so I sought additional guidance throughout the year. I reached out to professors, who were incredibly helpful and accessible, offering support both in-person and via email whenever I needed it. Their willingness to clarify course content and provide feedback made the adjustment to a new academic environment much smoother.

In addition to the support from professors, I made extensive use of the University’s academic services, including writing consultations, help with referencing, and professional guidance on CV preparation and interview techniques. These resources not only enhanced my skills in academic writing but also increased my confidence in presenting myself professionally. Overall, the comprehensive support network at Heriot-Watt played a crucial role in helping me navigate my studies and thrive in a new academic environment.

How has the University aided your professional and personal development?

Heriot-Watt University has played a crucial role in shaping both my professional and personal growth. On the professional side, the programme’s emphasis on practical, real-world applications gave me a strong foundation in business psychology. The combination of coursework, collaborative group projects, and the independent study project helped me develop key skills such as critical thinking, data analysis, and effective communication. In addition, the careers service provided invaluable support in refining my CV, preparing for interviews, and exploring various career paths, which significantly boosted my confidence when preparing to enter the job market.

The programme also taught me the importance of taking ownership of my own work schedule. With a strong emphasis on independent study and meeting deadlines, I developed time management skills and learned how to prioritise tasks effectively. This experience has made me more disciplined and self-reliant, traits that will be essential in my future career.

On a personal level, studying in an international environment broadened my perspective. Collaborating with classmates from diverse backgrounds enhanced my ability to adapt and work effectively in a variety of settings. Living in Edinburgh gave me the opportunity to challenge myself, build resilience, and become more independent.

What are you planning to do after you graduate?

After I graduate, I plan to apply the knowledge and skills I gained during my studies to a role in business psychology, with a particular interest in organisational development and employee wellbeing. I am eager to work in a consultancy or within the HR department of a forward-thinking company, where I can contribute to enhancing workplace culture and performance. Additionally, I am open to pursuing further professional development, such as obtaining relevant certifications or continuing with specialised training, to deepen my expertise. Ultimately, I hope to build a career that allows me to make a positive impact on organisational dynamics and employee satisfaction.