Biography
I am currently an associate professor of marketing at Heriot-Watt having previously been a lecturer in business and enterprise. My academic background is a varied and unusual mix from the arts and humanities through entrepreneurship to marketing. I have studied and obtained degrees from the univerisities of Stirling and London (London Consortium). Prior to becoming a full time academic I have worked in various public and private sector roles and have been self-employed. I was the Treasurer of the Academy of Marketing (UK) for over 7 years. I previously held CMBE and currently hold FHEA status. I am a member of the Chartered Institute of Marketing and the Marketing Society which facilitates industry engagement generally and in conjunction with my role if Director of the MA Marketing, our undergraduate degree programme in marketing.