Dr Antoinette Fionda-Douglas

Biography

Dr Antoinette Fionda-Douglas is a distinguished academic and entrepreneur, specializing in fashion, sustainability, luxury, and female entrepreneurship. With over 15 years of teaching experience and a robust academic background, she has become a thought leader in the fashion industry. Dr Fionda-Douglas is renowned for her influential research, including her leading paper, Luxury Fashion Brand Anatomy, which has significantly shaped the understanding of luxury branding. Her current research focuses on sustainable practices within the luxury fashion industry, exploring how transparency and traceability can drive responsible production. Dr Fionda-Douglas has strong ties to both industry and government, having worked with prestigious brands such as Marks & Spencer, the award-winning menswear brand Griffin, Richard Craig Consulting, and Mitsui. Her professional journey also includes collaborating with George Davies and contributing to sustainability initiatives at a global level as a UN-accredited expert and working with UNECE on sustainable fashion practices. Selected from over 2,000 applications, she exhibited her research at COP26, solidifying her position as a leader in the field. As a panel member for FASHINNOVATION and a guest columnist for The Herald, Dr Fionda-Douglas continues to influence both academic discourse and industry practices, with a goal of advancing sustainability and ethical entrepreneurship in fashion.

Qualifications

• BA Honours in Textiles (Knitwear Specialization) | Glasgow School of Art Aug 1996 – Jun 2000
• MSc Fashion Marketing, Glasgow Caledonian University, Glasgow Sep ’03 - Oct ‘04
• Master of International Fashion Marketing Glasgow Caledonian University Sep 2005 – Sep 2006
• Master of Research in Marketing | Glasgow Caledonian University Sep 2005 – Sep 2006
• PhD in Management | Heriot-Watt University Nov 2006 – Jul 2013

Background

Dr. Antoinette Fionda-Douglas, co-founder of Beira, combines over 15 years of teaching experience with innovative approaches to disrupt the fashion industry. She holds a BA in Textiles, MScs in Fashion Marketing and Research, and a PhD in Luxury Brand Management. Antoinette has published influential papers, directed the MSc in International Fashion Marketing at GCU, and serves as a guest columnist for The Herald. She has been a panel member for FASHINNOVATION, exhibited at COP26, and is a UN-accredited sustainability expert, positioning Beira as a model for responsible production in the fashion industry.