Roger Halaby

Research interests

A marketing academic, entrepreneur and industry practitioner with 25 years of experience across the GCC and MENA. A Provost Fellow at Edinburgh Business School, BDSS, Dubai. Research focuses on artificial intelligence in marketing, including AI-driven marketing capabilities, governance and digital transformation, and their effects on business and marketing performance.

Completed a PhD in Business Administration at the Holy Spirit University of Kaslik, with doctoral research on the integration of artificial intelligence in marketing. Also holds an MBA in Digital Marketing and a BBA in Marketing from the same university. Work connects academic research with marketing strategy, brand management and communications. Also, completed the AI for Leaders program at Harvard Business School Online and has published peer-reviewed research in Scopus- and Web of Science-indexed journals.

A member of the IAA and a Fellow of the Chartered Institute of Marketing (FCIM).

Areas of expertise

• Bronze Winner - Best Use of Digital / Mena Digital Awards
• AI For Leaders / Harvard Business School Online
• Executive Bootcamp - Advanced Management Skills
• Second Prize Winner - USEK National Doctoral Days
• Marketing in the digital age
• AI in Marketing
• Branding
• Entrepreneuship
• The bridge between Academia and Practice
• Business Case Studies

Other keywords

• AI Indexes (General)