Key information
With very close links with industry, commerce and relevant professional bodies, our business-related programmes are world-renowned for its teaching and research.
- Programme code
- KPT/JPS (R2/0414/6/0312) (MQA/FA5014) 04/30
- Level
- Undergraduate
- Delivery type
- Full Time
- Degree qualification
- MA
- Mode of delivery
- On-Campus
- Duration
- 3 years
- Location
- Malaysia
- Start date
- September, January
In an increasingly complex and interconnected global economy, a deep understanding of how organisations operate—how they formulate strategies, engage markets, and make critical decisions—is essential for aspiring business leaders.
Our International Business Management with Marketing programme offers a distinctive and rigorous academic experience that integrates the strategic breadth of international business with the innovative focus of marketing. Designed to foster holistic personal and professional development, the programme equips students with the analytical acumen, creative thinking, and global perspective required to excel in today’s dynamic business environment.
The curriculum is informed by international relevance and industry expectations, ensuring that graduates are not only theoretically proficient but also practically prepared.
Whether your ambition lies in leading global brands, launching innovative ventures, or shaping strategic initiatives within multinational organisations, this programme provides the intellectual foundation and practical insight to thrive in a rapidly evolving global marketplace.
Your student experience
Teaching is delivered through a combination of lectures, tutorials and project work. Assessment is generally based on either coursework or an exam at the end of the semester, or a mixture of the two at the end of the semester or academic year.
Go Global
There are currently no Go Global opportunities for this particular programme. However, other Go Global opportunities may be available. Please contact studywithus@hw.ac.uk for more information.
Course content
September Intake - Malaysia
Year 1
Mandatory September
- Introduction to Business Analytics
- Management in a Global Context
- Fundamentals of Marketing
- Human Resource Management
Mandatory January
- Business Ethics
- Consumer Behaviour
- Enterprise: Concepts and Issues
- Principles of Accounting
Optional September
- Self-Empowerment and Social Responsibility I
- National Language A (MPU 3212)
Optional January
- Self-Empowerment and Social Responsibility II
- Malay Language Communication 2 (MPU 3143)
- Appreciation of Ethics and Civilisations
Year 2
Mandatory September
- Economics for professionals
- Logistics and Supply Chain Management
- Digital Analytics in Marketing
Mandatory January
- Strategic Management
- Business Research Methods
- Marketing in Practice
Optional September
- Philosophy and Current Issues
- Leading in Organisations
- Introduction to Commercial Law
Optional January
- Innovation Management
- Integrity and Anti-Corruption
Year 3
Mandatory September
- Management Dissertation 1
- Contemporary Issues in Marketing
- International Entrepreneurship
- Global Business Analysis
Mandatory January
- Management Dissertation 2
- Marketing Sustainability
- Digital Marketing
- Sustainable Change Management
January Intake - Malaysia
Year 1
Mandatory January
- Consumer Behaviour
- Business Ethics
- Principles of Accounting
- Enterprise: Concepts and Issues
Mandatory May
- Introduction to Business Analytics
- Management in a Global Context
- Fundamentals of Marketing
- Human Resource Management
Optional January
- Malay Language Communication 2 (MPU 3143)
- Appreciation of Ethics and Civilisations
Optional May
- Philosophy and Current Issues
- National Language A (MPU 3212)
Year 2
Mandatory September
- Economics for professionals
- Digital Analytics in Marketing
- Logistics and Supply Chain Management
Mandatory January
- Strategic Management
- Marketing in Practice
- Business Research Methods
Optional September
- Self-Empowerment and Social Responsibility I
- Leading in Organisations
- Introduction to Commercial Law
Optional January
- Integrity and Anti-Corruption
- Innovation Management
- Self-Empowerment and Social Responsibility II
Year 3
Mandatory September
- Management Dissertation 1
- Contemporary Issues in Marketing
- International Entrepreneurship
- Global Business Analysis
Mandatory January
- Management Dissertation 2
- Marketing Sustainability
- Digital Marketing
- Sustainable Change Management
Fees and funding
| Status | Full Time |
|---|---|
| Local | MYR 38,150 |
| International | MYR 46,270 |
Entry requirements
We have standard entry requirements for all of our courses that you will have to meet.
Year 1
- Heriot-Watt University Malaysia Foundation in Business or Science: Pass and eligible to receive the award
- A-Level: CCC
- STPM: GPA 2.0 (2Cs) in 2 subjects
- UEC: 30 points (5 best subjects not less than B grade)
- IB Diploma: 24 points for 6 subjects
- WACE/SACE: ATAR 55
- Ontario Secondary School Diploma: 50%
- Foundation: CGPA 2.0
- China Senior High School Graduation Certificate: 70%
- India Senior School Certificate/Class XII: 50%
- Indonesia SMA 3: 66%
Note:
In addition to the entry requirements listed above, applicants must have grade pass in Mathematics at SPM/ IGCSE or equivalent. This requirement can be waived if applicants have obtained at least grade pass in Mathematics at a higher level.
We strongly urge all prospective students to submit their applications. Our students comprise of individuals with a wide array of qualifications. The most comprehensive way for us to assess eligibility is by receiving a completed application comprising of academic qualification.
Entry requirements in the prospectus and website may not always apply and individual offers may vary.
English language requirements
If your first language is not English, we'll need to see evidence of your English language ability.
The minimum English language requirement for entry to this programme is IELTS 6.0 (or equivalent) with no score lower than 5.5.
If you do not have IELTS 6.0, we offer a range of English language courses to help you meet the English language requirement for this programme prior to commencing your studies.
Why Heriot-Watt
We are committed to producing future-ready graduates with high-quality British education. Located in Putrajaya since 2014, Heriot-Watt University Malaysia's purpose-built, state-of-the-art, lakeside campus in Putrajaya is the first “green campus” in Malaysia; catering to a global network of students.
Ranked in the top 10 for Research Impact in the UK, with campuses in Scotland and Dubai, we offer students the opportunity of a truly global seamless learning experience flourishing beyond academic excellence through our Purpose Driven Education approach.
Employability
International Business Management degrees provide a very wide range of employment options, and our graduates have an excellent reputation with employers. Our management graduates have gone on to pursue successful careers in marketing, operations and financial management as well as company management consultancy.
Student life
Explore facilities, and chat to staff and students
