Key information
With very close links with industry, commerce and relevant professional bodies, our business-related programmes are world-renowned for its teaching and research.
- Programme code
- KPT/JPS (R2/0414/6/0312) (MQA/FA5014) 04/30
- Level
- Undergraduate
- Delivery type
- Full Time
- Degree qualification
- MA
- Mode of delivery
- On-Campus
- Duration
- 3 years
- Location
- Malaysia
- Start date
- September, January
In an increasingly complex and interconnected global economy, a deep understanding of how organisations operate—how they formulate strategies, engage markets, and make critical decisions—is essential for aspiring business leaders.
Our International Business Management with Marketing programme offers a distinctive and rigorous academic experience that integrates the strategic breadth of international business with the innovative focus of marketing. Designed to foster holistic personal and professional development, the programme equips students with the analytical acumen, creative thinking, and global perspective required to excel in today’s dynamic business environment.
The curriculum is informed by international relevance and industry expectations, ensuring that graduates are not only theoretically proficient but also practically prepared.
Whether your ambition lies in leading global brands, launching innovative ventures, or shaping strategic initiatives within multinational organisations, this programme provides the intellectual foundation and practical insight to thrive in a rapidly evolving global marketplace.
Your student experience
Teaching is delivered through a combination of lectures, tutorials and project work. Assessment is generally based on either coursework or an exam at the end of the semester, or a mixture of the two at the end of the semester or academic year.
Course content
September Intake - Malaysia
January Intake - Malaysia
Disclaimer
The courses mentioned above may change between now and the time that you study. For more information, please view our Terms and Conditions.
Student testimonials
Studying at Heriot-Watt University Malaysia (HWUM) gave me a practical understanding of how businesses operate and make decisions, while building strong foundational skills that continue to shape how I approach my work today.
Fees and funding
| Status | Full Time |
|---|---|
| Local | RM 39,300 |
| International | RM 49,046.20 |
Entry requirements
We have standard entry requirements for all of our courses that you will have to meet.
Why Heriot-Watt
We are committed to producing future-ready graduates with high-quality British education. Located in Putrajaya since 2014, Heriot-Watt University Malaysia's purpose-built, state-of-the-art, lakeside campus in Putrajaya is the first “green campus” in Malaysia; catering to a global network of students.
Ranked in the top 10 for Research Impact in the UK, with campuses in Scotland and Dubai, we offer students the opportunity of a truly global seamless learning experience flourishing beyond academic excellence through our Purpose Driven Education approach.
Employability
International Business Management degrees provide a very wide range of employment options, and our graduates have an excellent reputation with employers. Our management graduates have gone on to pursue successful careers in marketing, operations and financial management as well as company management consultancy.
Potential career paths
- Business Development Manager
- Marketing Manager
- Marketing Communications Specialist
- Customer Experience Manager
- Market Research Analyst
- Entrepreneur
Student life
Explore facilities, and chat to staff and students
