Key information
Find out more about our 3 year honours degree option.
- Level
- Undergraduate
- Delivery type
- Full Time
- Degree qualification
- BSc (Hons)
- Mode of delivery
- On-Campus
- Duration
- 3-4 years
- Location
- Dubai
- Start date
- September, January
The BSc (Hons) Psychology with Marketing degree at Heriot-Watt University draws on our well-established undergraduate programmes.
This programme is comprised of core courses in both psychology and marketing, ensuring that you’ll graduate with a deep understanding of the nature of both disciplines and the many impactful links between them.
Heriot-Watt University enjoys an established reputation for teaching and research in both psychology and marketing, and both disciplines promote a high level of interdisciplinary research.
The mandatory courses in the programme are taken from the core courses in both disciplines, ensuring that you will graduate with a deep understanding of the nature of psychology and marketing, and the many constructive linkages between them.
Throughout this degree, you will explore courses in all core areas of Psychology, including biological, cognitive, social, developmental, individual differences, conceptual and historical issues, and research methods, giving you a comprehensive foundation in the discipline of Psychology.
You will also study foundational marketing courses in your first two years that will introduce you to the principles of the discipline. In your third and fourth year, you will take more specialised courses which will allow you to explore areas of marketing in depth.
Our BSc Psychology with Marketing programme offers you the opportunity to travel to Edinburgh to experience studying the programme in a different environment and culture. You can travel for one semester or one academic year, and we recommend that you do this in year two or the first part of year three.
Throughout the programme you’ll undergo training in research methods and statistical analysis, culminating in a dissertation in the fourth year, which will run across both semesters of your final year. At all stages of the programme, there will be opportunities to take optional courses, allowing you to tailor your studies to meet your own interests. The precise choice of courses at each stage will change over time, adapting to your interests and the research specialisms of academic staff.
You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll have the relevant knowledge and skills to start a career in the professional field of psychology or marketing.
Your student experience
Your learning will be informed by the expertise of our research-active academics whose work in the Centre for Applied Behavioural Sciences covers three key areas:
- Cognition, brain, and behaviour
- Lifespan health and wellbeing
- Work, society, and environment
Go Global
Go Global is our student mobility programme, allowing you to seamlessly transfer your studies to one of our global campuses, or to a partner university. Live and learn in a new country, experience different cultures and build a global perspective, while continuing your degree without interruption.
Inter-Campus Transfer: United Kingdom
Course content
September intake - Dubai
January intake - Dubai
Disclaimer
The courses mentioned above may change between now and the time that you study. For more information, please view our Terms and Conditions.
Fees and funding
| Status | Full Time |
|---|---|
| Fee | AED 87,010 |
- All tuition fees inclusive of VAT.
Additional information
Entry requirements
We have standard entry requirements for all of our courses that you will have to meet.
Why Heriot-Watt
As the first British university to set up a campus in Dubai in 2005, we have established ourselves as a pioneer in the higher education market in the UAE. The three consecutive five-star ratings by the Knowledge and Human Development Authority (KHDA) is a testament to our reputation for world-class teaching.
The futuristic Dubai campus is designed to offer interactive and collaborative learning experiences with innovative classroom styles fostering group work and engagement like Collaborative lecture theatres, Digitally Classrooms and Seminar rooms. The campus also has dedicated cutting-edge laboratories and workshops that span various engineering disciplines along with Psychology, IT, Photography, Design and Architecture.
Our practical, leading-edge research combined with strong links to business and industry, have made our graduates highly employable and sought after by the best organisations worldwide, with over 90% in graduate-level jobs or further study within six months of graduation. On top of that, we have beautiful campuses, across the globe, so you'll get a truly international education through our Go Global programme.
Student life
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