MSc International Business Management with Marketing
The course
- Delivery type
- Weekday evenings and Saturday
- Duration
- 1 year (full-time) / 2 years (part-time)
- Intake date
- September, January* (* part-time only)
- Location
- Dubai
Contact
-
Contact
Heriot-Watt University Dubai Campus
-
Telephone
+971 4 571 7000
Overview
Our MSc International Business Management with Marketing programme is aimed at graduates who have little or no business or management background in their first degree and who wish to gain a broad based business qualification to enhance their future career prospects, or at those looking to develop business management knowledge and skills to allow them to change or further their careers.
International Business Management pathways
Our MSc International Business Management with Marketing is one of three specialist pathways we offer in International Business Management. The programmes cover key issues in international business management including the international business environment as well as the importance of strategy, finance, marketing, and organisational behaviour. You then focus on developing specific knowledge and skills in your chosen pathway subject in preparation for a career in that area.
The international focus of the programme attracts students from all around the world, giving a rich learning environment where international experience and practice is shared.
Students also have the opportunity to take part in team-building, leadership and networking events during the first few weeks of the programme.
Programme duration
- Full-time: 12 months
- Part-time: 24 months
Accreditation
Read more about the UAE Federal Accreditation.
Course content
All subjects take an international view of business and focus on practical issues and current topics in management as well as key theories of management.
Students will select one pathway from three (Marketing, Human Resources or Finance). All International Business Management students in Dubai will study the same set of mandatory courses regardless of pathway, but have the opportunity to select from a range of pathway dependent options. Students undertake a dissertation within the field of their chosen pathway.
Semester 1 (Sept-Dec) | Semester 2 (Jan-April) |
---|---|
International Business Context | Business Economics |
Competitive Strategy | Research Philosophy and Practice |
Marketing | International Marketing |
One from a range of options including*:
*Options subject to timetable availability. |
One from a range of options including*:
|
International Business Context
Semester 1 (mandatory)
Explores the nature of a firm’s response to the challenges of internationalisation by examining the strategic basis, method and direction of international strategies. Examines both multi- and micro-nationals and utilises conventional strategic tools to study international strategies.
Competitive Strategy
Semester 1 (mandatory)
Examines how companies compete by developing and understanding the interactions and relationships between theoretical concepts; examining the individual components of strategic management models and considering how companies may achieve and sustain competitive advantage.
Marketing
Semester 1 (mandatory)
Looking at the role of marketing and its application in an international business context, highlighting the crucial role of contemporary issues within marketing as part of the increasingly competitive global environment.
Business Economics
Semester 2 (mandatory)
Provides knowledge and understanding of the basic principles and concepts of microeconomics and macroeconomics and to be able to apply this knowledge and understanding in the analysis of a range of economic problems.
Research Philosophy and Practice
Semester 2 (mandatory)
Provides an understanding of the social science research process, as well as theory and approaches to research. Develops practical skills (i.e. quantitative and qualitative techniques) in data analysis to transform the raw data into information that guides marketing management valuations.
International Marketing
Semester 2 (mandatory)
This course develops deeper understanding of the marketing environment and the risk factors in a global context by examining the effects of globalisation and international structures on marketing strategies, and also exploring the growing ethical dimensions of marketing approaches.
Career
Graduates have found employment in varied management and operational roles in:
- accounting and finance
- marketing
- operations and programme management
Entry requirements
For MSc entry, a good relevant Honours degree (first or second class) or equivalent overseas qualifications will be considered. Given the clear practical element of the programmes, we will also consider non-graduate candidates holding less than a good Honours degree, or its equivalent, but with compensating qualifications or experience may be admitted to the Postgraduate Diploma programme. Transfer to the MSc will be possible later on if exams and course work are at MSc level.
To find out more about the specific entry requirements for your country, please refer to our International Entry Requirements.
To find out about the entry requirements for this programme, please send an email to dubaienquiries@hw.ac.uk
English language requirements
Where English was not the medium of instruction at secondary school, applicants must demonstrate English language proficiency equivalent to IELTS 6.5 (with all elements passed at 6.0 or above). Applicants who have completed secondary and tertiary education will need to provide documentary evidence. A minimum of one year full-time study in English will be required.
Fees and funding
- AED 91990*
* All tuition fees inclusive of VAT
Scholarships and bursaries
See our range of degree entry, undergraduate, postgraduate taught and PhD scholarships and discounts.