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MSc International Business Management with Marketing

Key information

Level
Postgraduate Taught
Delivery type
Full Time, Part Time
Degree qualification
MSc
Mode of delivery
On-Campus
Duration
1 year
Location
Dubai
Start date
September, January

Our MSc International Business Management with Marketing degree is aimed at graduates who have little or no business or management background in their first degree and who wish to gain a broad based business qualification to enhance their future career prospects, or at those looking to develop business management knowledge and skills to allow them to change or further their careers.

International Business Management pathways

Our MSc International Business Management with Marketing is one of three specialist pathways we offer in International Business Management. The degree cover key issues in international business management including the international business environment as well as the importance of strategy, finance, marketing, and organisational behaviour. You then focus on developing specific knowledge and skills in your chosen pathway subject in preparation for a career in that area.

The international focus of the degree attracts students from all around the world, giving a rich learning environment where international experience and practice is shared.

Students also have the opportunity to take part in team-building, leadership and networking events during the first few weeks of the degree.

Degree duration

  • Full-time: 12 months
  • Part-time: 24 months

Your student experience

This programme is accredited by the Ministry of Higher Education and Scientific Research in the UAE and the Quality Assurance Agency (QAA) in the United Kingdom.

The Dubai Campus is accredited by the Knowledge and Human Development Authority (KHDA) and fully licensed to teach its degrees in Dubai. All graduates receive a British degree that is accredited by Royal Charter in the UK.

Go Global

With Go Global, Heriot-Watt's global student programme, you can carry your studies to new places and experience new cultures, expanding your horizons on the way. You'll discover what it means to be a true global citizen and emerge prepared for wherever your career journey will take you.

Inter-Campus Transfer: United Kingdom

Discover new friends and places with an inter-campus transfer to the UK.

Course content

September Intake - Dubai

Mandatory September

  • Competitive Strategy
  • International Business Context
  • Marketing

Optional September

  • Management Consultancy
  • Contemporary Consumers
  • Managing Disruptive Innovation
  • Managing Digital Transformation
  • Fundamentals of Lean Six Sigma
  • Contemporary Business Technology
  • The Legal Context of Work
  • Leadership
  • Operations Management
  • Organisational Behaviour
  • Financial Analysis

Mandatory January

  • Research Philosophy and Practice
  • International Marketing
  • Business Economics

Optional January

  • Digital Marketing Analytics
  • Data Analytics for Innovation
  • The Legal Context of Marketing
  • Branding and Communications
  • Quality Management
  • Network Analysis for Business
  • Project Management
  • Sustainable Project Management

Mandatory May

  • Dissertation

January Intake - Dubai

Mandatory January

  • Research Philosophy and Practice
  • International Marketing
  • Business Economics

Optional January

  • Digital Marketing Analytics
  • Data Analytics for Innovation
  • The Legal Context of Marketing
  • Branding and Communications
  • Quality Management
  • Network Analysis for Business
  • Project Management
  • Sustainable Project Management

Mandatory September

  • Competitive Strategy
  • International Business Context
  • Marketing

Optional September

  • Management Consultancy
  • Contemporary Consumers
  • Managing Disruptive Innovation
  • Managing Digital Transformation
  • Fundamentals of Lean Six Sigma
  • Contemporary Business Technology
  • The Legal Context of Work
  • Leadership
  • Operations Management
  • Organisational Behaviour
  • Financial Analysis

Mandatory Second January

  • Dissertation

Fees and funding

AED 95,700 per year

  • All tuition fees inclusive of VAT.

Entry requirements

We have standard entry requirements for all of our courses that you will have to meet.

For MSc entry, a good relevant Honours degree (first or second class) or equivalent overseas qualifications will be considered. Given the clear practical element of the programmes, we will also consider non-graduate candidates holding less than a good Honours degree, or its equivalent, but with compensating qualifications or experience may be admitted to the Postgraduate Diploma programme. Transfer to the MSc will be possible later on if exams and course work are at MSc level.

To find out more about the specific entry requirements for your country, please refer to our International Entry Requirements.

To find out about the entry requirements for this programme, please send an email to dubaienquiries@hw.ac.uk

Why Heriot-Watt

As the first British university to set up a campus in Dubai in 2005, we have established ourselves as a pioneer in the higher education market in the UAE. The five-star accreditation by the Knowledge and Human Development Authority (KHDA) secured in 2019, 2020, and 2022 is a testament to our reputation for world-class teaching.

The futuristic Dubai campus is designed to offer interactive and collaborative learning experiences with innovative classroom styles fostering group work and engagement like Collaborative lecture theatres, Digitally Classrooms and Seminar rooms. The campus also has dedicated cutting-edge laboratories and workshops that span various engineering disciplines along with Psychology, IT, Photography, Design and Architecture.

Our practical, leading-edge research combined with strong links to business and industry, have made our graduates highly employable and sought after by the best organisations worldwide, with over 90% in graduate-level jobs or further study within six months of graduation. On top of that, we have beautiful campuses, across the globe, so you'll get a truly international education through our Go Global programme.

Employability

Graduates have found employment in varied management and operational roles in: accounting and finance, marketing, operations and programme management.

Student life

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