Case Study: Embedding Entrepreneurial Work-Integrated Learning (WIL).
Business Management is a foundation-level, 30 credit course delivered at the Edinburgh campus. In this course, students individually develop a business proposal aligned with the United Nations Sustainable Development Goals (SDGs), which is assessed through a 20 minute video presentation.
The assessment integrates entrepreneurship with employability by simulating a sustainability business pitch, combining academic research with applied business planning in an authentic context.
Students design and present their sustainable business proposal supported by their research across key functions, including finance, marketing and operations. The video format mirrors professional pitching environments, requiring clear communication, evidence-based decision making and practical application of theory. Examples of previous pitch areas include Pure Water Refill Services and Go Green: Portable and Affordable Solar Power Kits.
The activity reflects WIL principles by engaging students in authentic work-focused tasks that connect theory to practice. It fosters employability skills such as communication, critical thinking, problem-solving, and self-efficacy. Students gain confidence in presenting ideas and applying their sustainability learning in a professional context.
Entrepreneurially, students develop opportunity recognition, resilience, and value creation capabilities. Alignment with the SDGs promotes global awareness and ethical business thinking, while the video format supports reflective learning and the development of a professional, work-ready identity.
Top tips for others interested in adopting or adapting this approach
- Frame assessments as authentic professional tasks, such as pitching to investors, rather than purely academic outputs.
- Scaffold the activity with clear structure (e.g., business functions checklist) while allowing creativity in idea generation.
UN Sustainable Development Goals (SDGs) addressed
Students select the SDGs most relevant to their business proposal and develop practical, evidence-based recommendations.
