Heriot-Watt University was ranked 1st in the Scotland for Marketing in the National Student Survey 2020. Our industry-focused degrees put specialist business theory through a real-world filter.
Business Management at Heriot-Watt – 7th Best in the UK
Our Business Management degrees were ranked 7th best in the UK in the National Student Survey 2018.
Marketing at Heriot-Watt - 1st in Scotland 2020, 4th in the UK
The National Students Satisfaction Survey ranked us 1st in Scotland, 4th in the UK for overall satisfaction as 96% of our students were satisfied overall with their Marketing course
They put specialist business theory through a real-world filter and develop graduates who can add real value to organisations.
You will learn about strategy, marketing, human resources and legal matters, and then apply this learning to specific management problems and case studies of international and local companies. You will learn to understand business structures, strategies and processes and develop valuable transferrable skills for the real world, such as communication, problem solving and team-work skills, as well as creativity, confidence and research abilities.
In the Department of Business Management, we aim to ensure that teaching is industry-focused. When developing course content, our experienced academics consult with an Industry Advisory Board of business leaders who help us identify current skill gaps in industry.
One outcome of this approach is our integrated Professional Development Track (PDT) which runs through all International Business Management degrees. The PDT courses have been designed to ensure that all of our graduates are ready to add value to employers as soon as they graduate. You will learn how to analyse, report, present and consult in a professional way and learn about the real-world context of the global business world.
Theoretical learning is complemented by regular guest speakers and many of our teaching staff continue to work in business and industry. This helps to ensure our courses are particularly relevant and practical, providing you with the skills and knowledge to succeed in an ever-changing and competitive business environment.
Heriot-Watt University’s unique Go Global project is available to those studying our International Business Management degrees. This means you can study one semester or more of your degree across our three main campuses in Edinburgh, Dubai and Malaysia. The chance to travel, study and gain experience in three different countries with very different cultures helps prepare our students to become global citizens and stand out in recruitment markets following graduation.
Our MA in International Business Management with a Year Abroad offers students further scope to gain global experience as they study the entirety of Year 3 at one of partner institutions in one of our partner institutions worldwide.
Specialist business degrees
We offer flexible undergraduate degree pathways in Business Management and allow you to specialise in the subject most of interest to you.
With each specialist pathway, we aim to provide our students with the skills and expertise they need to thrive in the positions, organisations and industries of the future. Our specialist degrees will expose you to the current thinking and practices of successful organisations and leaders in the fields of management, economics, enterprise, human resource management, marketing and operations management.
- A strong foundation in the principles and practice of business management
- Ability to analyse complex issues, think critically and provide solutions
- Use of statistical techniques to test theories
- Effective communication of ideas, both verbal and written
- Practical management and team-building skills.
Teaching and assessment
Learning methods include:
- guest lectures from industry leaders
- group work
- case-study-driven assignments
Assessment is by a mixture of coursework and examination.