BA (Hons) Fashion Marketing and Retailing

The course

2 years
Scottish Borders
Delivery type

Our Fashion Marketing degree combines fashion management and marketing with a retail specific focus.


Got questions about this programme?

Contact our enquiries team.

Please note that this programme is available for Year 3 direct entry only.


Gain the knowledge and skills you need to succeed in fashion’s rapidly changing digital landscape. This course combines practical and industrial-based projects in order to give you the knowhow to succeed in the fashion business.

What makes this course unique is that it encourages students to explore multiple disciplines spanning the whole of the supply chain. We’ll help you develop a real understanding of everything from sourcing raw materials and product development to production, distribution, marketing and sales. This means that our graduates can see the bigger picture and make a real impact in all kinds of roles within the fashion industry.

As part of the course, you’ll work on live projects with some top fashion brands. Recently our students worked with Estee Lauder to develop a social media marketing campaign for one of their cosmetic products. You’ll also have the opportunity to take your skills global, with opportunities to study part of your degree in our Dubai campus, France, India or the USA. 

The course is taught in our Scottish Borders Campus, which sits close to the heart of Scotland’s luxury textile industry. This is your chance to study in an area that’s home to some of the UK’s top design and production facilities for textiles and fashion. Find out more about what this highly regarded course has to offer on our School pages.

Course content

Year 3

Deepen your understanding of the latest cutting-edge retail innovations. Develop and sharpen your entrepreneurial instincts. We look at fashion writing skills in order to give you the potential opportunity to move into journalism and/or blogging. The events management part of this year also gives you opportunities to plan, manage and co-ordinate live events — invaluable skills in this industry.

Year 4

In your final year, you’ll explore cutting edge retail innovations and sharpen your entrepreneurial instincts. We’ll help you take your Fashion writing skills to the next level and give you more and more opportunities to expand your events management expertise.

Entry requirements

Year 3

  • HND BB in graded unit (in relevant HND)

Additional information

English language requirements

  • If English is not your first language, you have to show that your English is good enough to succeed on your course. Please see our English language requirements.


Tuition fees for 2024 entry
Status* Scotland England / Wales / N Ireland / Rep of Ireland International**
Fee Paid by SAAS £9,250 £18,704

* Your residency 'status' is usually defined as the country where you have been ordinarily resident for the three years before the start of your course. Find out more about tuition fees.

** 'International' includes applicants from European Union countries who do not hold Pre-Settled or Settled status in UK. (This does not include students from the Republic of Ireland - see above). Read more about the application process for EU nationals.

Additional costs

You may incur additional costs in the course of your studies at Heriot-Watt over and above tuition fees in an academic year. Depending on your programme of study, these may include: protective equipment, field trips, professional memberships, studio fees, required course texts or other study resources.

Scholarships and bursaries

Featured scholarships

Bursaries for students from England, Northern Ireland or Wales

In addition to government loans and grants towards the costs of fees and living costs, we are offering generous financial support to attract and support eligible undergraduate students from England, Northern Ireland or Wales:

  • Heriot-Watt University Bursary (up to £3,100 per year)
View details about the Heriot-Watt University Bursary

View our full range of undergraduate scholarships.