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  • England, Wales and Northern Ireland

The course

UCAS code
4 years
Scottish Borders
Delivery type

Our Fashion Marketing degree combines fashion management and marketing with a retail specific focus.



Gain the knowledge and skills you need to succeed in fashion’s rapidly changing digital landscape. This course combines practical and industrial-based projects in order to give you the knowhow to succeed in the fashion business.

What makes this course unique is that it encourages students to explore multiple disciplines spanning the whole of the supply chain. We’ll help you develop a real understanding of everything from sourcing raw materials and product development to production, distribution, marketing and sales. This means that our graduates can see the bigger picture and make a real impact in all kinds of roles within the fashion industry.

As part of the course, you’ll work on live projects with some top fashion brands. Recently our students worked with Estee Lauder to develop a social media marketing campaign for one of their cosmetic products. You’ll also have the opportunity to take your skills global, with opportunities to study part of your degree in our Dubai campus, France, India or the USA. 

The course is taught in our Scottish Borders Campus, which sits close to the heart of Scotland’s luxury textile industry. This is your chance to study in an area that’s home to some of the UK’s top design and production facilities for textiles and fashion. Find out more about what this highly regarded course has to offer on our School pages.


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Course content

Year 1

Get an introduction to your chosen course and take the first step towards a career in your chosen area of fashion. This broad common Level 1 for all Fashion, Communication, Marketing and Retailing students encourages you to develop skills in analysis and critical awareness of the factors influencing fashion design, design thinking, fashion & digital media and communications, as well an introduction to broad management and marketing principles.

Year 2

Equip yourself with the skills to further explore retail management. You’ll learn all about the role of fashion buying, promotion and advertising, merchandising, consumer behaviour and digital technologies. All these topics combine to help you understand how to manage the retail design process, including the delivery and marketing of products and services.

Year 3

Deepen your understanding of the latest cutting-edge retail innovations. Develop and sharpen your entrepreneurial instincts. We look at fashion writing skills in order to give you the potential opportunity to move into journalism and/or blogging. The events management part of this year also gives you opportunities to plan, manage and co-ordinate live events — invaluable skills in this industry.

Year 4

In your final year, you’ll explore cutting edge retail innovations and sharpen your entrepreneurial instincts. We’ll help you take your Fashion writing skills to the next level and give you more and more opportunities to expand your events management expertise.



These are the most common jobs students go into six months after graduating:

  • Design occupations
  • Sales occupations
  • Business and public service associate professionals

Entry requirements

Year 1

Standard entry requirements

  • Highers ABBB (including English)
  • A-Levels BBC
  • Int. Baccalaureate 29 points
  • BTEC DMM (in a relevant area)

Minimum entry requirements*

  • Highers BBBC (including English)
  • A-Levels BCC

* Minimum: under our Fair Access Policy, we will relax our standard entry requirements for some Scottish students depending on their circumstances. Our minimum requirements will apply if you:

  • live in an area within the Scottish Index of Multiple Deprivation lowest 20% (SIMD20), or
  • are care experienced.

We can also make exceptions for some Scottish students with grades above minimum but below standard. Read more about our Minimum and standard entry requirements

Year 2

  • HNC A in graded unit (in a relevant HNC)
  • BTEC DDD (in relevant subject)

Year 3

  • HND A in graded unit (in relevant HND)

Additional information

English language requirements

  • If English is not your first language, you have to show that your English is good enough to succeed on your course. Please see our English language requirements.


Tuition fees for 2020 entry (by residency status)
Status* Scotland / EU** England / Northern Ireland / Wales*** International
Fee Paid by SAAS £9,250 £15,080

* Your residency 'status' is usually defined as the country where you have been ordinarily resident for the three years before the start of your course. Find out more about tuition fees.

** European Union countries (not including England, Northern Ireland or Wales).

*** 'Rest of the UK' (RUK) students entering at Level 1 receive a fee waiver of one year's tuition fee. Normally this will be the final year, or a year during which students study abroad (either at a partnership institution, or at one of Heriot-Watt's overseas campuses).

4 years for the price of 3

If you live in England, Wales or Northern Ireland, study with us and save £9,250 over your 4-year degree.

Additional costs

You may incur additional costs in the course of your studies at Heriot-Watt over and above tuition fees in an academic year. Depending on your programme of study, these may include: protective equipment, field trips, professional memberships, studio fees, required course texts or other study resources.

Scholarships and bursaries

Featured scholarships

Bursaries for students from England, Northern Ireland or Wales starting undergraduate degree courses in 2020

In addition to government loans and grants towards the costs of fees and living costs, we are offering generous financial support to attract and support eligible students from England, Northern Ireland or Wales:

View our full range of undergraduate scholarships.