Detailed course guide
Get an introduction to your chosen course and take the first step towards a career in your chosen area of fashion. This broad common Level 1 for all Fashion, Communication, Marketing and Retailing students encourages you to develop skills in analysis and critical awareness of the factors influencing fashion design, design thinking, fashion & digital media and communications, as well an introduction to broad management and marketing principles.
Equip yourself with the skills to further explore retail management. You’ll learn all about the role of fashion buying, promotion and advertising, merchandising, consumer behaviour and digital technologies. All these topics combine to help you understand how to manage the retail design process, including the delivery and marketing of products and services.
Deepen your understanding of the latest cutting-edge retail innovations. Develop and sharpen your entrepreneurial instincts. We look at fashion writing skills in order to give you the potential opportunity to move into journalism and/or blogging. The events management part of this year also gives you opportunities to plan, manage and co-ordinate live events — invaluable skills in this industry.
In your final year, you’ll explore cutting edge retail innovations and sharpen your entrepreneurial instincts. We’ll help you take your Fashion writing skills to the next level and give you more and more opportunities to expand your events management expertise.
Standard entry requirements
- Highers ABBB (including English)
- A-Levels BBC
- Int. Baccalaureate 29 points
- BTEC DMM (in a relevant area)
Minimum entry requirements*
- Highers BBBC (including English)
- A-Levels BCC
* Minimum: under our Fair Access Policy, we will relax our standard entry requirements for some Scottish students depending on their circumstances. Our minimum requirements will apply if you:
- live in an area within the Scottish Index of Multiple Deprivation lowest 20% (SIMD20), or
- are care experienced.
We can also make exceptions for some Scottish students with grades above minimum but below standard. Read more about our Minimum and standard entry requirements
- HNC A in graded unit (in a relevant HNC)
- BTEC DDD (in relevant subject)
- HND A in graded unit (in relevant HND)
English language requirements
- If English is not your first language, you have to show that your English is good enough to succeed on your course. Please see our English language requirements.
Tuition fees for 2020 entry (by residency status)
||Scotland / EU**
||England / Northern Ireland / Wales***
||Paid by SAAS
* Your residency 'status' is usually defined as the country where you have been ordinarily resident for the three years before the start of your course. Find out more about tuition fees.
** European Union countries (not including England, Northern Ireland or Wales).
*** 'Rest of the UK' (RUK) students entering at Level 1 receive a fee waiver of one year's tuition fee. Normally this will be the final year, or a year during which students study abroad (either at a partnership institution, or at one of Heriot-Watt's overseas campuses).
You may incur additional costs in the course of your studies at Heriot-Watt over and above tuition fees in an academic year. Depending on your programme of study, these may include: protective equipment, field trips, professional memberships, studio fees, required course texts or other study resources.
Scholarships and bursaries
Bursaries for students from England, Northern Ireland or Wales starting undergraduate degree courses in 2020
In addition to government loans and grants towards the costs of fees and living costs, we are offering generous financial support to attract and support eligible students from England, Northern Ireland or Wales:
Merit Awards for international students starting undergraduate degree courses in 2020
If you are an international fee-paying, self-funded offer holder you may be eligible for:
View our full range of undergraduate scholarships.