The course

This industry-focused degree puts specialist business theory through a real-world filter to develop graduates who can add real value to any organisation.

Contact

This specialism is part of MA (Hons) International Business Management

Overview

This degree specialism puts business and marketing theory through a real-world filter. Our expert Marketing faculty call on their industry experience and research-led knowledge to bring Marketing subjects to life with a dynamic mix of lectures, tutorials, interactive practical workshops and industry case study-informed learning.

Course content

In Year 1 you will follow a common course in the principles and practices of modern international business management.

In Year 2 you will be introduced to functional areas of Business Management such as marketing, human resources, business law and economic policy. Then in Years 3 and 4, you will complete a number of optional and specialist courses which introduce advanced learning across the key principals of Marketing and Business Management from a global perspective.

Throughout your degree, you have the opportunity to take electives and options. Electives courses are a free choice from across the University portfolio and optional courses are a free choice from the Business Management portfolio.

Year 2

Semester 1 Semester 2
Human Resource Management Operations Management
Fundamentals of Marketing Enterprise: Concepts & Issues
Quantative Methods Business Skills (2)
Option or elective Option or elective

Year 3

Semester 1 Semester 2
Global Strategic Marketing Strategic Management
Logistics & Supply Chain Management Critical Approaches to Management
Digital Analytics for Marketing Integrated Marketing Communications
Option  Business Research Methods 

Optional courses available include Business Ethics; The Contemporary Workforce; Logistics; International Business Law; Diversity Management; Management Science; Digital Marketing; and Company Law.

Year 4

Semester 1 Semester 2
Branding International Business
Strategy Execution Future Issues in Marketing
Option Option
Dissertation Dissertation

Optional courses available include Business Ethics; The Contemporary Workforce; Logistics; International Business Law; Diversity Management; Management Science; Digital Marketing; and Company Law.

Employability

In highly skilled work

  • 75% of those are in highly skilled work 15 months after graduating.

Salary

  • The average salary of students 15 months after graduating: £23000
  • The average UK salary of students 15 months after graduating from a similar course: £24000

Jobs

These are the most common jobs students go into 15 months after graduating:

  • Business and public service associate professionals
  • Managers, directors and senior officials
  • Information technology and telecommunications professionals