The course
This industry-focused degree puts specialist business theory through a real-world filter to develop graduates who can add real value to any organisation.
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Overview
This degree specialism puts business and marketing theory through a real-world filter. Our expert Marketing faculty call on their industry experience and research-led knowledge to bring Marketing subjects to life with a dynamic mix of lectures, tutorials, interactive practical workshops and industry case study-informed learning.
Course content
In Year 1 you will follow a common course in the principles and practices of modern international business management.
In Year 2 you will be introduced to functional areas of Business Management such as marketing, human resources, business law and economic policy. Then in Years 3 and 4, you will complete a number of optional and specialist courses which introduce advanced learning across the key principals of Marketing and Business Management from a global perspective.
Throughout your degree, you have the opportunity to take electives and options. Electives courses are a free choice from across the University portfolio and optional courses are a free choice from the Business Management portfolio.
Year 2
| Semester 1 | Semester 2 |
|---|---|
| Human Resource Management | Operations Management |
| Fundamentals of Marketing | Enterprise: Concepts & Issues |
| Quantative Methods | Business Skills (2) |
| Option or elective | Option or elective |
Year 3
| Semester 1 | Semester 2 |
|---|---|
| Global Strategic Marketing | Strategic Management |
| Logistics & Supply Chain Management | Critical Approaches to Management |
| Digital Analytics for Marketing | Integrated Marketing Communications |
| Option | Business Research Methods |
Optional courses available include Business Ethics; The Contemporary Workforce; Logistics; International Business Law; Diversity Management; Management Science; Digital Marketing; and Company Law.
Year 4
| Semester 1 | Semester 2 |
|---|---|
| Branding | International Business |
| Strategy Execution | Future Issues in Marketing |
| Option | Option |
| Dissertation | Dissertation |
Optional courses available include Business Ethics; The Contemporary Workforce; Logistics; International Business Law; Diversity Management; Management Science; Digital Marketing; and Company Law.
Employability
In highly skilled work
- 75% of those are in highly skilled work 15 months after graduating.
Salary
- The average salary of students 15 months after graduating: £23000
- The average UK salary of students 15 months after graduating from a similar course: £24000
Potential career paths
- Business and public service associate professionals
- Managers, directors and senior officials
- Information technology and telecommunications professionals
This specialism is part of MA (Hons) International Business Management
All specialism opportunities
- International Business Management with Enterprise
- International Business Management with Human Resource Management
- International Business Management with Marketing