Heriot-Watt University

The course

Delivery
Full-time, Part-time, Per course
Course type
Taught
Location
Edinburgh
Entry date
September, January
Find out how to apply More about this subject area

Contact

Entry dates

This study programme has two entry points, September and January. If you are interested in applying, and would like to start in January 2021, this option will be available to new applicants and existing offer holders from mid-July.

Overview

The MSc International Management and Business Communication with Marketing programme concentrates on developing professional communication skills in business and marketing contexts, as well as an understanding of intercultural and international business and marketing issues. 

The structure of the programme is designed to provide graduates with access to a range of professions and managerial careers within businesses engaged internationally, but in particular in the area of marketing. 

Alongside the practical skills and knowledge acquired, students will also engage in independent research, providing a potential route to research training in cognate disciplines at a higher level.

Go Global

Some of our Postgraduate Taught Masters Programmes are eligible for Inter-Campus Transfer. Please contact goglobal@hw.ac.uk for further information

Course content

Detailed course guide
Semester 1 (Sept  - Dec) Semester 2 (Jan -April)
International Business Context International Marketing
Marketing Business Economics
Business Communication Research in International Business Communication
Option Option

Optional courses Semester 1

  • Contemporary Consumers
  • Competitive Strategy
  • Operations Management
  • Work Culture and Organisations
  • Corporate Social Responsibility
  • Business Models
  • International Politics
  • Cross-Cultural Perspectives
  • Intercultural Communication in the Workplace
  • Performing Identities: Festivals and Global Heritage

Optional courses Semester 2

  • Managing Diversity in Business
  • Human Resource Management
  • Branding and Communications
  • Project Management
  • International Trade Law
  • Issues and Trends in Tourism
  • Intercultural Perspectives on Sustainable Development

Entry requirements

Good (first or second class) Honours degree, or its non-UK equivalent, from a recognised British or overseas university.

English language requirements

Non-native speakers of English must provide evidence of their English language ability. This must be IELTS, or equivalent, of 6.5 (with no element below 6.0).

Applicants with a degree in a directly related area and/or relevant professional experience and language background should contact us for an informal assessment of suitability as a candidate

Fees

Tuition fees for and entry
Status* Full-time Part-time Per course
UK / EU £7400 £3700 £925**
Overseas £16400 £8200 £2050**

* If you are unsure which residency status category you fall in to, you should complete a fee status enquiry form, which allows us to assess your fees.

** Fee per course (module). Refer to the Course Content to see how many courses comprise the full programme.

The fees shown are for one year only and may be subject to an increase each year. Our fees for September 2021 will be available shortly.

Scholarships and bursaries

We aim to encourage well-qualified, ambitious students to study with us and we offer a wide variety of scholarships and bursaries to achieve this. Over £6 million worth of opportunities are available in fee and stipend scholarships, and more than 400 students benefit from this support.

View our full range of postgraduate scholarships.