MSc International Business Management with Marketing
The course
- Delivery
- Full-time, Part-time, Per course
- Course type
- Taught
- Location
- Edinburgh
- Entry date
- September
Closed to applications
This programme is full and there are no further places available for 2023/24 entry.
Chat with an academic online
We are running a series of 'Chat with an academic' sessions. Each session is subject specific and runs between 11 January and 5 May 2023. Find the session of interest to you and book your place.
Contact
Got questions about this programme?
Contact our enquiries team.
Overview
Our MSc International Business Management with Marketing programme is aimed at graduates who have little or no business or management background in their first degree and who wish to gain a broad based business qualification to enhance their future career prospects, or at those looking to develop business management knowledge and skills to allow them to change or further their careers.
This is a conversion MSc
MSc International Business Management with Marketing is a conversion degree programme led by academics from Edinburgh Business School. It introduces the study of business and management to graduates and professionals from non-management backgrounds who wish to enhance their careers.
This degree introduces vital business knowledge to those with limited academic experience in the subject and provides an opportunity to develop versatile management skills in just one year of study. Coupled with specialist learning in the area of marketing, it develops modern management skills to complement existing knowledge and prepare graduates for a career shift or management role.
International Business Management pathways
Our MSc International Business Management with Marketing is one of eight specialist pathways we offer in International Business Management. The programmes cover key issues in international business management including the international business environment as well as the importance of strategy, finance, marketing, and organisational behaviour. You then focus on developing specific knowledge and skills in your chosen pathway subject in preparation for a career in that area.
The international focus of the programme attracts students from all around the world, giving a rich learning environment where international experience and practice is shared.
Students also have the opportunity to take part in team-building and leadership events during the first few weeks of the programme. View our Team Building 2015 photo gallery.
Programme duration
- Full-time: 12 months
- Part-time: 24 months
September 2023 entry
The deadline for applications from Scottish and RUK students is 31st August 2023. For EU and overseas applicants, we guarantee to consider applications submitted by 1st August 2023.
Go Global
Some of our Postgraduate Taught Masters Programmes are eligible for Inter-Campus Transfer. Please contact goglobal@hw.ac.uk for further information.
Course content
| Semester 1 (Sept - Dec) | Semester 2 (Jan - April) |
|---|---|
| International Business Context | Business Economics |
| Competitive Strategy | Research Philosophy and Practice |
| Marketing | International Marketing |
One from a range of options including:
|
One from a range of options including:
|
The MSc dissertation is undertaken between May - August.
International Business Context
Semester 1 (mandatory)
Explores the nature of a firm's response to the challenges of internationalisation by examining the strategic basis, method and direction of international strategies. Examines both multi- and micro-nationals and utilises conventional strategic tools to study international strategies.
Competitive Strategy
Semester 1 (mandatory)
Examines how companies compete by developing and understanding the interactions and relationships between theoretical concepts; examining the individual components of strategic management models and considering how companies may achieve and sustain competitive advantage.
Marketing
Semester 1 (mandatory)
Looking at the role of marketing and its application in an international business context, highlighting the crucial role of contemporary issues within marketing as part of the increasingly competitive global environment.
Business Economics
Semester 2 (mandatory)
Provides knowledge and understanding of the basic principles and concepts of microeconomics and macroeconomics and to be able to apply this knowledge and understanding in the analysis of a range of economic problems.
Research Philosophy and Practice
Semester 2 (mandatory)
Provides an understanding of the social science research process, as well as theory and approaches to research. Develops practical skills (i.e. quantitative and qualitative techniques) in data analysis to transform the raw data into information that guides marketing management valuations.
International Marketing
Semester 2 (mandatory)
This course develops deeper understanding of the marketing environment and the risk factors in a global context by examining the effects of globalisation and international structures on marketing strategies, and also exploring the growing ethical dimensions of marketing approaches.
Entry requirements
A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.
English language requirements
If your first language is not English, or your first degree was not taught in English, we'll need to see evidence of your English language ability.
The minimum English language requirement for entry to this programme is IELTS 6.5 (or equivalent) with no component lower than 6.0.
If you do not have IELTS 6.5, we offer a range of English language courses to help you meet the English language requirement for this programme prior to commencing your studies:
- 20 weeks English (for IELTS of 5.0 with no skill lower than 4.5)
- 14 weeks English (for IELTS of 5.0 with minimum of 5.0 in writing and no skill lower than 4.5)
- 10 weeks English (for IELTS of 5.5 with no skill lower than 5.0)
- 6 weeks English (for IELTS 5.5 with no skill lower than 5.5)
Fees
| Status | Full-time | Part-time | Per course |
|---|---|---|---|
| UK | £8320 | £4160 | £1040 |
| Overseas | £18520 | £9260 | £2315 |
Footnotes
- Your residency 'status' is usually defined as the country where you have been ordinarily resident for the three years before the start of your course. Find out more about tuition fees.
- Fee per course (module). Refer to the Course Content to see how many courses comprise the full programme.
- Overseas includes applications from European Union countries who do not hold Pre-Settled or Settled status in the UK. Read more about the application process for EU nationals.
Scholarships and bursaries
We aim to encourage well-qualified, ambitious students to study with us and we offer a wide variety of scholarships and bursaries to achieve this. Over £6 million worth of opportunities are available in fee and stipend scholarships, and more than 400 students benefit from this support.
View our full range of postgraduate scholarships.