Tony Bailey

Assistant Professor, Programme Director of Studies (Fashion, Branding and Promotion)

I support students to develop their use of a range of professional design applications such as Adobe InDesign and Adobe Photoshop and lead student engagement to produce eye-catching, high-quality designs for print and a wide range of digital media. 

  During our sessions, students develop a clear understanding of process, technique and digital skills whilst also evolving unique and individual approaches to enrich particular briefs. Students are also introduced to develop self-criticism and to progress their skills working collaboratively as well as independently. 

I am also assist students who wish to explore additional techniques such as 3D modelling and printing. 

I am currently focusing my professional development on teaching theory and am currently undertaking a Postgraduate Certificate in Learning and Teaching. 

Background

My background in communication design was grounded in a career that began in the printing industry, before digital technology was unleashed upon the world. I hurriedly seized upon the freedom of expression that digital technology gives us all, empowering us all to develop our own communication skills. 

At Heriot-Watt University, I continue this enthusiasm by encouraging students to begin to consider traditional methods of visual communication and how the use of new technologies can enhance and communicate context to an audience.