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BSc (Hons) Psychology and Marketing

Key information

UCAS code
Delivery type
Full Time
Degree qualification
BSc (Hons)
Mode of delivery
4 years
Start date

The BSc (Hons) Psychology and Marketing degree at Heriot-Watt University draws on our well-established undergraduate programmes. 

This programme is comprised of core courses in both psychology and marketing, ensuring that you’ll graduate with a deep understanding of the nature of both disciplines and the many impactful links between them. 

Heriot-Watt University enjoys an established reputation for teaching and research in both psychology and marketing, and both disciplines promote a high level of interdisciplinary research. 

The mandatory courses in the programme are taken from the core courses in both disciplines, ensuring that you will graduate with a deep understanding of the nature of psychology and marketing, and the many constructive linkages between them. 

Throughout this degree, you will study courses in all core areas of psychology with an emphasis on social and cognitive psychology, which will equip them with the tools necessary to understand the links between individual and social behaviour. 

You will also study foundational marketing courses in your first two years that will introduce you to the principles of the discipline. In your third and fourth year, you will take more specialised courses which will allow you to explore areas of marketing in depth. 

Our BSc Psychology and Marketing programme offers you the opportunity to travel to Dubai to experience studying marketing in a different environment and culture. You can travel for one semester or one academic year, and we recommend that you do this in year two or the first part of year three.

In your fourth year, you’ll undergo training in research methods and statistical analysis, culminating in a dissertation, which will run across both semesters of your final year. At all stages of the programme, there will be opportunities to take optional courses, allowing you to tailor your studies to meet your own interests. The precise choice of courses at each stage will change over time, adapting to your interests and the research specialisms of academic staff. 

You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll have the relevant knowledge and skills to start a career in the professional field of psychology or marketing. 

Your student experience

Your learning will be informed by the expertise of our research-active academics whose work in the Centre for Applied Behavioural Sciences covers three key areas:

  • Cognition, brain, and behaviour 
  • Lifespan health and wellbeing 
  • Work, society, and environment 

Go Global

There are currently no Go Global opportunities for this particular programme. However, other Go Global opportunities may be available. Please contact for more information.

Course content

September intake - Edinburgh

Mandatory September

  • Introduction to Marketing
  • Academic Skills in Psychology
  • Research Methods and Analysis 1
  • Introduction to Psychology 1

Mandatory January

  • Introduction to Psychology 2
  • Becoming a Professional
  • Research Methods and Analysis 2

Programme Video

The Heriot-Watt experience

Fees and funding

ScotlandPaid by SAAS
England / Wales / N Ireland / Rep of Ireland£9,250
  • Status: Your residency status is usually defined as the country where you have been ordinarily resident for the three years before the start of your course.
  • International: 'International' includes applicants from European Union countries who do not hold Pre-Settled or Settled status in UK. (This does not include students from the Republic of Ireland - see above).

Scholarships and bursaries

Bursaries for students from England, Northern Ireland or Wales

In addition to government loans and grants towards the costs of fees and living costs, we are offering generous financial support to attract and support eligible undergraduate students from England, Northern Ireland or Wales:

  • Heriot-Watt University Bursary (up to £3,100 per year)
View details

Entry requirements

We have standard entry requirements for all of our courses that you will have to meet.

Standard entry requirements

  • Highers AABB (over two sittings)
  • A-Levels BBC
  • Int. Baccalaureate 29 points
  • BTEC DDM (Health and Social Sciences preferred)
  • HNC B in graded unit Social Sciences (Psychology, Research Methods/Statistics required modules)
  • HND BB

Minimum entry requirements *

  • Highers BBBC
  • A-Levels BCC

* Minimum: under our Fair Access Policy, we will relax our standard entry requirements for some Scottish students depending on their circumstances. Our minimum requirements will apply if you:

  • live in an area within the Scottish Index of Multiple Deprivation lowest 20% (SIMD20), or
  • are care experienced.

We can also make exceptions for some Scottish students with grades above minimum but below standard. Read more about our Minimum and standard entry requirements

Why Heriot-Watt

We're the top university in Scotland for graduate outcomes which means that more of our graduates are employed or in postgraduate education than any other institution in the country and we ranked 5th in the UK.

We're also rated number one in the UK for CEO or MD roles, meaning more of our graduates go on to become CEOs or MDs than any other university in the whole of the UK. On top of that, we have beautiful campuses, across the globe, so you'll get a truly international education. Our Edinburgh Campus is home to Oriam, Scotland's National Sports Performance Centre combined with plenty of wellbeing resources, prioritising fitness and mental health for all students. Our Global Research Institutes look at solving real world issues such as climate change and saving our oceans as well as working on the next medical technological breakthrough and the future of AI and robots.


Work and study

This is what our BSc (Hons) Psychology and Marketing students are doing 15 months after graduating:
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The average salary of students 15 months after graduating
The average UK salary of students 15 months after graduating from a similar course

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