The course

UCAS code
Up to 4 years
Scottish Borders
Delivery type

Fashion Marketing and Retailing combines fashion management and marketing with a retail specific focus.



Designed to allow students to experience elements of product development and materials evaluation, this programme is based on both practical and industrial based projects. The programme will discipline students in the management of a retail outlet, assessing merchandising and store environment, exploring the use of technology and marketing in replenishment.

This Fashion Marketing degree is taught at our Scottish Borders Campus in Galashiels. To find out more about the student experience of Fashion Marketing and Retailing, visit our School pages.

Course content

   Detailed course guide
Year 1

This broad common Level 1 for all Fashion, Communication, and Marketing and Retailing students provides an introduction to students’ chosen programme and to the related pathways. Students are encouraged to research and develop individual strengths and skills in the analysis, evaluation and contextualisation of their work in the contemporary fashion marketplace.

Year 2

Equips students with evaluation skills to further explore retail management. Service management, promotions and advertising support the students’ understanding of managing retail design, delivery and marketing. Events management provides opportunities to plan, manage and co-ordinate live events whilst retail logistics assesses the role of distribution.

Year 3

With an industrial focus the students embark on a year of liaising with fashion, retail and voluntary organisations to develop solutions to current dilemmas/opportunities within the retail sector. It provides opportunities to apply their skills from the first two years of study to a range of industrial challenges.

Year 4

Focus is on a global appreciation of retail and the key influences promoted by sourcing opportunities, threats from foreign retail rivals and strategic focus on company development. A report will investigate an issue within the retail sector to develop the student’s research skills and abilities to collect and summarise data.


Work and study

This is what our BA (Hons) Fashion Marketing and Retailing students are doing six months after graduating:

  • 65% are working
  • 35% are studying
  • 0% are working and studying.

Managerial/professional position

  • 75% of those working are in a professional/managerial position six months after graduating.


These are the most common jobs students go into six months after graduating:

  • Business and public service associate professionals
  • Design occupations
  • Sales occupations
  • Leisure, travel and related personal service occupations
  • Elementary occupations

Entry requirements

Year 1

  • Highers ABBB including English
  • A-Levels BBB including English at a minimum of GCSE
  • Int. Baccalaureate 29 points

Year 2

  • HNC A in graded unit. Entry into Level 2 may be available for applicants who have completed an appropriate HNC/HND/BTEC (dependent upon places available).

Year 3

  • HND A in graded unit. Entry into Level 3 may be available for applicants who have completed an appropriate HND/BTEC (dependent upon places available).

Fees and funding

Tuition fees for 2017 entry (by residency status)
Status* Scotland / EU** England / Northern Ireland / Wales International
Fee Paid by SAAS £9,250 £13,770

* Your residency 'status' is usually defined as the country where you have been ordinarily resident for the three years before the start of your course. Find out more about tuition fees.

** European Union countries, not including England, Northern Ireland or Wales.

Scholarships and bursaries

Featured scholarships

Bursaries for students from England, Northern Ireland or Wales starting undergraduate degree courses in 2018

In addition to government maintenance loans and grants towards the costs of fees and living costs, we are offering generous financial support to attract and support eligible students from England, Northern Ireland or Wales:

View our full range of undergraduate scholarships.

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