Clearing available

Clearing is available for the following locations:

  • Scotland / EU
  • England, Northern Ireland and Wales
  • International
Apply for Clearing

The course

UCAS code
WN25
Duration
Up to 4 years
Location
Scottish Borders
Delivery type
Full-time

Our Fashion Marketing degree combines fashion management and marketing with a retail specific focus.

Contact

Overview

This BA in Fashion Marketing and Retailing is designed to provide students with the opportunity to experience elements of product development and materials evaluation, this course is based on both practical and industrial based projects. The course provides students with the knowledge and skills to deal with fashion business in a rapidly changing digital landscape. These skills include understanding the business environment and the supply chain from product evaluation through to delivering and marketing of products and brands to end-user. The course prepares students by giving them a broad industry overview, provides them with invaluable exposure to industry practice and allowing them to enter employment in a wide range of disciplines

This Fashion Marketing degree is taught at our Scottish Borders Campus in Galashiels. To find out more about the student experience of Fashion Marketing and Retailing, visit our School pages.

Detailed course information

Course content

Detailed course guide

Year 1

This broad common Level 1 for all Fashion, Communication, and Marketing and Retailing students provides an introduction to students’ chosen course and to the related pathways. Students are encouraged to research and develop skills in analysis and critical awareness of the factors influencing fashion design, design thinking, fashion & digital media and communications as well an introduction to broad management and marketing principles

Year 2

Equips students with evaluation skills to further explore retail management areas including the role of fashion buying, promotion and advertising, merchandising, consumer behaviour and digital technologies. These topics all contribute to help students understand how to manage the retail design process, including the delivery and marketing of products and services.

Year 3

This year, the students deepen their understanding of the latest cutting edge retail innovations as well as develop and sharpen their entrepreneurial instincts. Fashion writing skills are also provided giving students the potential opportunity to move into journalism and/or blogging. Events management provides opportunities to plan, manage and co-ordinate live events, all indispensable for industry

Year 4

This year, the students deepen their understanding of the latest cutting edge retail innovations as well as develop and sharpen their entrepreneurial instincts. Fashion writing skills are also provided giving students the potential opportunity to move into journalism and/or blogging. Events management provides opportunities to plan, manage and co-ordinate live events, all indispensable for industry

Unistats course data

Employability

Work and study

This is what our BA (Hons) Fashion Marketing and Retailing students are doing six months after graduating:

  • 74% are working
  • 21% are studying
  • 0% are working and studying.

Managerial/professional position

  • 60% of those working are in a professional/managerial position six months after graduating.

Jobs

These are the most common jobs students go into six months after graduating:

  • Business and public service associate professionals
  • Sales occupations
  • Design occupations
  • Leisure, travel and related personal service occupations
  • Information technology and telecommunications professionals

Entry requirements

Year 1

  • Highers ABBB including English
  • A-Levels BBB including English at a minimum of GCSE
  • Int. Baccalaureate 29 points

Year 2

  • HNC A in graded unit. Entry into Level 2 may be available for applicants who have completed an appropriate HNC/HND/BTEC (dependent upon places available).

Year 3

  • HND A in graded unit. Entry into Level 3 may be available for applicants who have completed an appropriate HND/BTEC (dependent upon places available).

Fees

Tuition fees for 2019 entry (by residency status)
Status* Scotland / EU** England / Northern Ireland / Wales*** International
Fee Paid by SAAS £9,250 £14,640

* Your residency 'status' is usually defined as the country where you have been ordinarily resident for the three years before the start of your course. Find out more about tuition fees.

** European Union countries (not including England, Northern Ireland or Wales).

*** 'Rest of the UK' (RUK) students entering at Level 1 receive a fee waiver of one year's tuition fee. Normally this will be the final year, or a year during which students study abroad (either at a partnership institution, or at one of Heriot-Watt's overseas campuses).

Scholarships and bursaries

Featured scholarships

Bursaries for students from England, Northern Ireland or Wales starting undergraduate degree courses in 2018

In addition to government maintenance loans and grants towards the costs of fees and living costs, we are offering generous financial support to attract and support eligible students from England, Northern Ireland or Wales:

View our full range of undergraduate scholarships.