The course

UCAS code
WN25
Duration
Up to 4 years
Location
Scottish Borders
Delivery type
Full-time

Contact

Overview

Fashion Marketing and Retailing combines fashion management and marketing with a retail specific focus. Designed to allow students to experience elements of product development and materials evaluation, this programme is based on both practical and industrial based projects. The programme will discipline students in the management of a retail outlet, assessing merchandising and store environment, exploring the use of technology and marketing in replenishment. For more details about the student experience of Fashion Marketing and Retailing visit the School pages.

This course is taught at our Scottish Borders Campus in Galashiels.

Course content

   Detailed course guide
Year 1

This broad common Level 1 for all Fashion, Communication, and Marketing and Retailing students provides an introduction to students’ chosen programme and to the related pathways. Students are encouraged to research and develop individual strengths and skills in the analysis, evaluation and contextualisation of their work in the contemporary fashion marketplace.

Learning and teaching

  • Scheduled learning: 33%
  • Independent study: 67%

Assessment

  • Written: 14%
  • Practical: 0%
  • Coursework: 86%
Year 2

Equips students with evaluation skills to further explore retail management. Service management, promotions and advertising support the students’ understanding of managing retail design, delivery and marketing. Events management provides opportunities to plan, manage and co-ordinate live events whilst retail logistics assesses the role of distribution.

Learning and teaching

  • Scheduled learning: 25%
  • Independent study: 75%

Assessment

  • Written: 26%
  • Practical: 0%
  • Coursework: 74%
Year 3

With an industrial focus the students embark on a year of liaising with fashion, retail and voluntary organisations to develop solutions to current dilemmas/opportunities within the retail sector. It provides opportunities to apply their skills from the first two years of study to a range of industrial challenges.

Learning and teaching

  • Scheduled learning: 23%
  • Independent study: 77%

Assessment

  • Written: 0%
  • Practical: 0%
  • Coursework: 100%
Year 4

Focus is on a global appreciation of retail and the key influences promoted by sourcing opportunities, threats from foreign retail rivals and strategic focus on company development. A report will investigate an issue within the retail sector to develop the student’s research skills and abilities to collect and summarise data.

Learning and teaching

  • Scheduled learning: 16%
  • Independent study: 84%

Assessment

  • Written: 26%
  • Practical: 0%
  • Coursework: 74%

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