The course

UCAS code
W640
Duration
Up to 4 years
Location
Scottish Borders
Delivery type
Full-time

Our Fashion Communication degree is aimed at students interested in how fashion and clothing is communicated, promoted and creatively presented to different audiences.

Contact

Overview

The course looks at the wide range of activities that encourage the promotion and purchases of fashion products. This covers areas such as photography, film, digital media, performance, music, advertising and journalism.

The core elements of the course aim to develop an understanding of contemporary popular culture. Along with an in-depth knowledge of the ideas used to communicate contemporary fashion design.

The Fashion Communication course is taught at our Scottish Borders Campus in Galashiels. To find out more, visit the School pages.

Course content

   Detailed course guide
Year 1

This broad common Level 1 for all Fashion, Communication, Marketing and Retailing students provides an introduction to students’ chosen programme and to the related pathways. Students are encouraged to research and develop individual strengths and skills in the analysis, evaluation and contextualisation of their work in the contemporary fashion marketplace.

Learning and teaching

  • Scheduled learning: 33%
  • Independent study: 67%

Assessment

  • Written: 14%
  • Practical: 0%
  • Coursework: 86%
Year 2

Students will specialise and explore ideas in Fashion Communication in greater depth, through courses in Fashion Photography, Digital Application, Typography and Graphics, Promotion and Advertising. You will be introduced to new skills in all of these areas and be encouraged to research and develop an individual approach to subjects.

Learning and teaching

  • Scheduled learning: 27%
  • Independent study: 73%

Assessment

  • Written: 0%
  • Practical: 0%
  • Coursework: 100%
Year 3

Students will work on cross-disciplinary projects and fashion industry collaborations through a combination of independent study, team working and external projects in areas such as events and brand promotion. This external activity provides industry awareness, as well as giving first-hand knowledge of contextualising their work in the contemporary marketplace.

Learning and teaching

  • Scheduled learning: 21%
  • Independent study: 79%

Assessment

  • Written: 0%
  • Practical: 0%
  • Coursework: 100%
Year 4

Students will consolidate their skills and develop their individuality through the initiation, development and completion of a final degree project. This can take the form of a fashion magazine, fashion film, website or other form of contemporary fashion communication.

Learning and teaching

  • Scheduled learning: 31%
  • Independent study: 69%

Assessment

  • Written: 0%
  • Practical: 0%
  • Coursework: 100%

Employability

Work and study

This is what our BA (Hons) Fashion Communication students are doing six months after graduating:

  • 74% are working
  • 5% are studying
  • 0% are working and studying.

Managerial/professional position

  • 65% of those working are in a professional/managerial position six months after graduating.

Jobs

These are the most common jobs students go into six months after graduating:

  • Design occupations
  • Sales occupations
  • Media professionals
  • Artistic, literary and media occupations
  • Business and public service associate professionals
  • Administrative occupations

Entry requirements

Year 1

  • Highers ABBB including English
  • A-Levels BBB including English at a minimum of GCSE
  • Int. Baccalaureate 29 points

Year 2

  • HNC A in graded unit. Entry into Level 2 may be available for applicants who have completed an appropriate HNC/HND/BTEC (dependent upon places available).

Year 3

  • HND A in graded unit. Entry into Level 3 may be available for applicants who have completed an appropriate HND/BTEC (dependent upon places available).

Additional information

  • Portfolio Requirement: Once you have applied to UCAS you will be required to send us your portfolio. Portfolio submission is a prerequisite and will demonstrate an individual interest in fashion communication. This can be communicated through any media including traditional, observed and expressive drawing, painting, photography and digital media. Our portfolio requirements are explained in the Guidelines to Applicants for Portfolio Programmes.

Fees and funding

Tuition fees for 2017 entry (by residency status)
Status* Scotland / EU** England / Northern Ireland / Wales International
Fee Paid by SAAS £9,250 £13,770

* Your residency 'status' is usually defined as the country where you have been ordinarily resident for the three years before the start of your course. Find out more about tuition fees.

** European Union countries, not including England, Northern Ireland or Wales.

Scholarships and bursaries

Featured scholarships

Bursaries for students from England, Northern Ireland or Wales starting undergraduate degree courses in 2018

In addition to government maintenance loans and grants towards the costs of fees and living costs, we are offering generous financial support to attract and support eligible students from England, Northern Ireland or Wales:

View our full range of undergraduate scholarships.

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