The course

UCAS code
W640
Duration
Up to 4 years
Location
Scottish Borders
Delivery type
Full-time

Contact

Overview

This programme is aimed at students who are fascinated by the variety and diversity of ways that fashion and clothing is communicated, promoted and presented creatively to different audiences. Fashion Communication is the activity that supports or encourages the promotion and purchases of fashion products through photography, film, digital media, performance, music, advertising and journalism. The core elements of the programme aim to develop an awareness and understanding of all areas of contemporary popular culture – underpinned with an in-depth knowledge of contemporary fashion design and its context, to inspire original and dynamic ideas to communicate fashion to an international audience in the 21st century. For more detailed information about the subject area visit the School pages.

This programme is taught at our Scottish Borders Campus in Galashiels.

Course content

   Detailed course guide
Year 1

This broad common Level 1 for all Fashion, Communication, Marketing and Retailing students provides an introduction to students’ chosen programme and to the related pathways. Students are encouraged to research and develop individual strengths and skills in the analysis, evaluation and contextualisation of their work in the contemporary fashion marketplace.

Learning and teaching

  • Scheduled learning: 33%
  • Independent study: 67%

Assessment

  • Written: 14%
  • Practical: 0%
  • Coursework: 86%
Year 2

Students will specialise and explore ideas in Fashion Communication in greater depth, through courses in Fashion Photography, Digital Application, Typography and Graphics, Promotion and Advertising. You will be introduced to new skills in all of these areas and be encouraged to research and develop an individual approach to subjects.

Learning and teaching

  • Scheduled learning: 27%
  • Independent study: 73%

Assessment

  • Written: 0%
  • Practical: 0%
  • Coursework: 100%
Year 3

Students will work on cross-disciplinary projects and fashion industry collaborations through a combination of independent study, team working and external projects in areas such as events and brand promotion. This external activity provides industry awareness, as well as giving first-hand knowledge of contextualising their work in the contemporary marketplace.

Learning and teaching

  • Scheduled learning: 21%
  • Independent study: 79%

Assessment

  • Written: 0%
  • Practical: 0%
  • Coursework: 100%
Year 4

Students will consolidate their skills and develop their individuality through the initiation, development and completion of a final degree project. This can take the form of a fashion magazine, fashion film, website or other form of contemporary fashion communication.

Learning and teaching

  • Scheduled learning: 31%
  • Independent study: 69%

Assessment

  • Written: 0%
  • Practical: 0%
  • Coursework: 100%

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