The course

Delivery
Full-time, Part-time, Distance learning
Course type
Taught
Location
Edinburgh, Online
Entry date
September

Contact

Overview

The MBA with specialism in Marketing from Edinburgh Business School is the ideal way to extend your MBA to meet specific career requirements and gain a deeper understanding of marketing.

You work towards your MBA on a course-by-course basis. After completing three courses, you are eligible for a Postgraduate Certificate in Business Administration, and after six courses for a Postgraduate Diploma. The certificate and diploma awards are formal recognition of your progress; they can also be used as exit awards. Specialist awards are available at diploma level depending on your choice of courses.

Programme duration

Approximately 200 study hours per course.

Course content

You must complete the seven core MBA courses, and four marketing specialist elective courses.

Core courses

  • Accounting
  • Economics
  • Finance
  • Marketing
  • Organisational Behaviour
  • Project Management
  • Strategic Planning

Marketing specialist elective courses

  • Consumer Behaviour
  • International Marketing
  • Marketing Channels
  • Marketing Communications
  • Marketing Research
  • Negotiation
  • Quantitative Methods
  • Principles of Retailing
  • Sales Force Management
  • Services Marketing

Full details of the MBA with specialism in Marketing core and elective courses are available from EBS.