The course

Delivery
Distance learning
Course type
Taught
Location
Online
Entry date
September

Contact

Overview

The MSc in Marketing at Edinburgh Business School is an intellectually challenging programme that equips students with the necessary knowledge of the key concepts, tools and techniques of marketing. The emphasis of the programme is on developing students' ability to apply this knowledge effectively and on producing marketing professionals who can add value to their organisations through their ability to solve marketing problems and make informed decisions in complex and dynamic markets.

You can study this MSc by distance learning or with an Approved Learning Partner.

Course content

Passes are required in five core and four elective courses.

Core courses

  • Consumer Behaviour
  • International Marketing
  • Marketing
  • Marketing Communications
  • Marketing Research

Marketing specialist elective courses

  • Marketing Channels
  • Negotiation
  • Principles of Retailing
  • Quantitative Methods
  • Research Methods for Business and Management
  • Sales Force Management
  • Services Marketing

Full details of the MSc in Marketing core and elective courses are available from EBS.