The course

Delivery
Full-time, Part-time, Per course
Course type
Taught
Location
Edinburgh
Entry date
September

Contact

Overview

Our MSc International Marketing Management with Sustainability is for those looking to develop a career in global marketing management based on providing leadership on how to pursue sustainable and socially responsible marketing strategies.

It is widely accepted that the global environmental crisis places significant and growing constraints on the products and services organisations market. Whereas organisations agree that sustainability is important to all their stakeholders, concern remains about how to market according to sustainable principles.

You will examine sustainability constructs, theories and practices within the international marketing management environment, such as climate change models and mitigation and adaptation measures, as well as developing skills in critical evaluation of quantitative trends data and issues related to predictive modelling.

Our MSc International Marketing Management with Sustainability will give you the knowledge and skills to lead on sustainable and socially responsible marketing.

We are proud that the teaching team includes internationally well-known industry expertise and renowned academics. Therefore, the programme is able to focus on both academic knowledge and understanding, as well as providing industry insight and experiences.

Students have the opportunity to take part in team-building and leadership events during the first few weeks of the programme. View our Team Building 2015 photo gallery.

Programme duration

Full-time: 12 months

Part-time: 24 months

Accreditation

CIM Graduate GatewayHeriot-Watt University has joined forces with the Chartered Institute of Marketing (CIM) to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Course content

   Detailed course guide
Semester 1 (Sept - Dec) Semester 2 (Jan - April)
Contemporary Consumers Branding and Communications
Strategic Marketing Research Philosophy and Practice
Marketing Logistics Sustainable Marketing
Choose one from:
  • Climate Change; Causes and Impacts
  • Corporate Social Responsibility
Choose one from:
  • Advances in Digital Marketing
  • Climate Change: Mitigation & Adaptation Measures
  • Issues and Trends in Tourism
  • Social Sustainability

The MSc dissertation is then undertaken between May - August.

Contemporary Consumers

Semester 1 (mandatory)

Critically evaluate the relevance of different perspectives in understanding 21st Century international consumers. Explore key managerial challenges faced in responding to consumers within international contexts.

Strategic Marketing

Semester 1 (mandatory)

Provides an understanding of theoretical and practical perspectives of international marketing management strategies, as well as examines how marketing strategies are resourced and how they create value for the business.

Marketing Logistics

Semester 1 (mandatory)

Provides an understanding on the supply chain management and logistics initiatives in global context and its relation with marketing management.

Branding and Communications

Semester 2 (mandatory)

Provides an understanding of the key principles of brand management from socio-cultural, psychological and anthropological perspectives, rather than relying on just the cognitive approach to branding. Identifies the rationale and obstacles toward adopting integrated marketing communications.

Research Philosophy and Practice

Semester 2 (mandatory)

Provides an understanding of the social science research process, as well as theory and approaches to research. Develops practical skills (i.e. quantitative and qualitative techniques) in data analysis to transform the raw data into information that guides marketing management valuations.

Sustainable Marketing

Semester 2 (mandatory)

Looks at sustainability from the perspective of the consumer and the organisation, as well as how to develop and pursue sustainable and socially responsible marketing strategies.