- Course code
- KPT/JPS (N/345/6/0703)(PA5014) 04/20
- Delivery type
- 3 years
- Intake date
With very close links with industry, commerce and relevant professional bodies, our business-related programmes are world-renowned for its teaching and research.
Heriot-Watt University Malaysia Campus
+603 8894 3888
As the modern business world becomes increasingly complex, understanding the fundamental way in which businesses and organisations operate - how they develop their strategies and take key decisions - is vital.
Our International Business Management programmes help you to examine businesses and organisations; understand their structures and workings, people and decision making processes; and then relate the theory to actual business situations to prepare yourself for the real world. You’ll develop valuable communication, problem solving and teamwork skills, and our programmes also offer relevant hands-on experience.
All International Business Management degrees provide a strong grounding in the principles of modern business management and also introduce the more functional areas of business and management.
International Business Management with Marketing students then take a range of specialist Marketing courses such as Consumer Behaviour; Marketing Communications; Digital Marketing; Retail Marketing; and Marketing Sustainability. This specialisation allows students to tailor their degree to meet their career needs and aspirations.
Teaching and Assessment
Teaching is delivered through a combination of lectures, tutorials and project work. Each course broadly requires four to five hours per week of contact time in classes and the equivalent in directed self-study during teaching weeks. Course assessment is generally based on either coursework or an exam at the end of the semester, or a mixture of the two at the end of the semester or academic year.
In accordance with our normal practice our professionally orientated programmes are designed to meet the educational requirements for membership of relevantprofessional institutions. In addition to recognition within Malaysia, we seek accreditation by the relevant UK or international professional bodies in accordance with their standard procedures.
*The degree of Master of Arts (MA) is an undergraduate Honours degree, awarded by the ancient universities in Scotland and the UK including Aberdeen, Dundee, Edinburgh, Glasgow, St Andrews, Cambridge and Oxford. At other universities in Scotland and the UK, undergraduate degrees in the arts, liberal arts, humanities or social sciences are awarded as Bachelor of Arts (BA).