The course

Delivery type
4 years (full-time)
Intake date



In Year 1 students on all International Business Management degrees follow a common programme which provides a strong grounding in the principles of modern business management. Year 2 introduces the more functional areas of business and management including Marketing, HRM, Operations Management and Marketing. In Years 3 and 4 students choose from a range of specialist Marketing courses which allow them to tailor their degree to meet their particular career needs.


The Dubai Campus is accredited by the Knowledge and Human Development Authority (KHDA) and fully licensed to teach its degrees in Dubai.  All graduates receive a British degree that is accredited by Royal Charter in the UK.

Course content

Detailed course guide

Year 1

Semester 1

  • Management in a Global Context
  • Introductory Microeconomics
  • Introduction to Accounting
  • Option

Semester 2

  • Enterprise and its Business Environment
  • Business Skills
  • Introductory Macroeconomics
  • Introduction to Finance

Year 2

Semester 1

  • Fundamentals of Marketing
  • Human Resource Management
  • Commercial Law
  • Intercultural issues in Business and Management

Semester 2

  • Operations Management
  • Management Theories in Practice
  • Marketing Perspectives (mandatory)
  • Option

Optional courses available include Business Entities, Enterprise Concepts and Issues, Managing the Service Experience and Organizational Behaviour.

Year 3

Semester 1

  • Research Methods
  • Consumer Behaviour
  • Option
  • Option or elective

Semester 2

  • Strategic Management
  • Marketing Communications
  • Business Analysis and Consulting
  • Option or elective

Approved marketing courses available include Business Venturing, Project Management, Innovation Management, Resourcing and Talent Management, Logistics and Supply Chain Management.

Year 4

Semester 1

  • Leisure Marketing
  • International Business

Semester 2

  • Digital Marketing
  • Global Trends and Ethics

No optional courses are available in Year 4 (subject to change).

Across Both Semesters

  • Dissertation

Optional courses available include Business Ethics; The Contemporary Workforce; Diversity Management and Managing Business Performance.

Entry requirements

To find out about the entry requirements for this programme, kindly call +971 4 4358700 or please send an email to

English language requirements

Where English was not the medium of instruction at secondary school, applicants must demonstrate English language proficiency equivalent to IELTS 6.0 Academic (with no element below 5.5).


Scholarships and bursaries

See our range of degree entry, undergraduate, postgraduate taught and PhD scholarships and discounts.