The course

Delivery type
Day
Duration
4 years (full-time)
Intake date
September
Location
Dubai

Contact

Overview

In Year 1 students on all International Business Management degrees follow a common programme which provides a strong grounding in the principles of modern business management. Year 2 introduces the more functional areas of business and management including Marketing, HRM, Operations Management and Marketing. In Years 3 and 4 students choose from a range of specialist Marketing courses which allow them to tailor their degree to meet their particular career needs.

Accreditation

The Dubai Campus is accredited by the Knowledge and Human Development Authority (KHDA) and fully licensed to teach its degrees in Dubai.  All graduates receive a British degree that is accredited by Royal Charter in the UK.

Detailed course information

Course content

Detailed course guide

Year 1

Semester 1

  • Management in a Global Context
  • Introductory Microeconomics
  • Introduction to Accounting
  • Option

Semester 2

  • Enterprise and its Business Environment
  • Business Skills
  • Introductory Macroeconomics
  • Introduction to Finance

Year 2

Semester 1

  • Fundamentals of Marketing
  • Human Resource Management
  • Commercial Law
  • Intercultural issues in Business and Management

Semester 2

  • Operations Management
  • Management Theories in Practice
  • Marketing Perspectives (mandatory)
  • Option

Optional courses available include Business Entities, Enterprise Concepts and Issues, Managing the Service Experience and Organizational Behaviour.

Year 3

Semester 1

  • Research Methods
  • Consumer Behaviour
  • Option
  • Option or elective

Semester 2

  • Strategic Management
  • Marketing Communications
  • Business Analysis and Consulting
  • Option or elective

Approved marketing courses available include Business Venturing, Project Management, Innovation Management, Resourcing and Talent Management, Logistics and Supply Chain Management.

Year 4

Semester 1

  • Leisure Marketing
  • International Business

Semester 2

  • Digital Marketing
  • Global Trends and Ethics

No optional courses are available in Year 4 (subject to change).

Across Both Semesters

  • Dissertation

Optional courses available include Business Ethics; The Contemporary Workforce; Diversity Management and Managing Business Performance.

Entry requirements

Our normal entry criteria are listed below. However, please note that the final decision remains at the discretion of the course director after evaluating scores of individual relevant subjects.

Students who are eligible to be admitted directly into second year can choose to join the first year, where available. Similarly, students who are eligible to be admitted into the Advanced DEP programme can choose to join the DEP programme instead.

First year entry

  • GCE A-Level CCD (or BBBB at AS-Level)
  • CBSE or equivalent 65%
  • American High School Diploma + SAT 1s - 1000
  • UAE Tawjihiyya 80%
  • International Baccalaureate 24 points
  • BTEC Level 3 Ext Diploma MMM
  • Foundation year Successful completion of Heriot-Watt University Degree Entry Programme (Management) with a BBBB.
  • African WAEC / NECO / WASSCE B2 including English and Maths
  • FBISE grade 12 or equivalent – 70%
  • Curriculum Russian/Kazakhstan (Attestat) with minimum grade of 5 + IELTS 6.0

Second year entry

  • GCE A-Level CCC in relevant business subjects
  • International Baccalaureate 24 points
  • CBSE 75%
  • American High School 70% + 3 AP at grade 4 OR Minimum 3 SAT 2’s 500 each
  • Higher National Diploma (HND) PPP
  • BTEC Level 3 Ext Diploma DDD
  • FBISE grade 12 or equivalent – 85%
  • Students with an HND, an OND Upper Credit or have completed first year at a Nigerian University with strong grades, will be considered on a case-by-case basis.
  • Transfer students from other universities may be considered on a case-by-case basis.

To find out about the entry requirements for this programme, kindly call +971 4 4358700 or please send an email to dubaienquiries@hw.ac.uk

English language requirements

Where English was not the medium of instruction at secondary school, applicants must demonstrate English language proficiency equivalent to IELTS 6.0 Academic (with no element below 5.5).

Fees

Scholarships and bursaries

See our range of degree entry, undergraduate, postgraduate taught and PhD scholarships and discounts.