Heriot-Watt University Dubai Campus
+971 4435 8700
In Year 1 students on all International Business Management degrees follow a common programme which provides a strong grounding in the principles of modern business management. Year 2 introduces the more functional areas of business and management including Marketing, HRM, Operations Management and Marketing. In Years 3 and 4 students choose from a range of specialist Marketing courses which allow them to tailor their degree to meet their particular career needs.
Course contentDetailed course guide
- Management in a Global Context
- Introductory Microeconomics
- Introduction to Accounting
- Enterprise and its Business Environment
- Business Skills
- Introductory Macroeconomics
- Introduction to Finance
- Fundamentals of Marketing
- Human Resource Management
- Commercial Law
- Intercultural issues in Business and Management
- Operations Management
- Management Theories in Practice
- Marketing Perspectives (mandatory)
Optional courses available include Business Entities, Enterprise Concepts and Issues, Managing the Service Experience and Organizational Behaviour.
- Research Methods
- Consumer Behaviour
- Option or elective
- Strategic Management
- Marketing Communications
- Business Analysis and Consulting
- Option or elective
Approved marketing courses available include Business Venturing, Project Management, Innovation Management, Resourcing and Talent Management, Logistics and Supply Chain Management.
- Leisure Marketing
- International Business
- Digital Marketing
- Global Trends and Ethics
No optional courses are available in Year 4 (subject to change).
Across Both Semesters
Optional courses available include Business Ethics; The Contemporary Workforce; Diversity Management and Managing Business Performance.
To find out about the entry requirements for this programme, kindly call +971 4 4358700 or please send an email to email@example.com
English language requirements
Where English was not the medium of instruction at secondary school, applicants must demonstrate English language proficiency equivalent to IELTS 6.0 Academic (with no element below 5.5).
Scholarships and bursaries
See our range of degree entry, undergraduate, postgraduate taught and PhD scholarships and discounts.