The course

Delivery type
Evenings
Duration
1 year (full-time) / 2 years (part-time)
Intake date
September
Location
Dubai

Contact

Overview

Our MSc in International Marketing with Digital Marketing is designed to provide you with an understanding of marketing management in today’s global digital economy. Through a combination of practical insight and academic knowledge, you will gain an understanding of contemporary developments in digital marketing practices and strategies and how to apply these to real-world business challenges. The programme will be of interest to those working in (or intending to work in) the digital economy and looking to differentiate themselves within an expanding job market.

Accreditation

Heriot-Watt University has joined forces with the Chartered Institute of Marketing (CIM) to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

The Dubai Campus is accredited by the Knowledge and Human Development Authority (KHDA) and fully licensed to teach its degrees in Dubai.  All graduates receive a British degree that is accredited by Royal Charter in the UK.


Course content

Detailed course guide

All subjects take an international view of marketing and focus on practical issues and current topics within international marketing as well as on key theories.

Core subjects studied will include:

  • Contemporary Consumers
  • Strategic Marketing
  • ICT Utilization with an SMR Context
  • Marketing Logistics
  • Branding and Communications
  • Advances in Digital Marketing
  • Project Management
  • Research Philosophy and Practice
  • Dissertation

In addition to these taught courses, students pursuing the Master’s qualification undertake a research project and dissertation.

Career

Our MSc International Marketing graduates possess an enviable mix of skills and abilities that can be applied in the marketing field.

Previous graduates have gone on to a wide range of successful careers including starting their own businesses, working in range of global marketing organisations, branding, advertising, digital marketing and public relations.

Entry requirements

For MSc entry, a good relevant Honours degree (first or second class) or equivalent overseas qualifications will be considered. Given the clear practical element of the programmes, we will also consider non-graduate candidates holding less than a good Honours degree, or its equivalent, but with compensating qualifications or experience may be admitted to the Postgraduate Diploma programme. Transfer to the MSc will be possible later on if exams and course work are at MSc level.

To find out about the entry requirements for this programme, kindly call +971 4 4358700 or please send an email to dubaienquiries@hw.ac.uk

English language requirements

Where English was not the medium of instruction at secondary school, applicants must demonstrate English language proficiency equivalent to IELTS 6.5 (with all elements passed at 6.0 or above). Applicants who have completed secondary and tertiary education will need to provide documentary evidence. A minimum of one year full-time study in English will be required.

Fees

  • AED 75600*

* All tuition fees inclusive of VAT

Scholarships and bursaries

See our range of degree entry, undergraduate, postgraduate taught and PhD scholarships and discounts.